Account Based Marketing for Lead Development Quality, Not Quantity
ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. Yet, ABM has been around forever. “I was...
CDM: The New Sales Holy Grail
Cloud computing has been perhaps the greatest catalyst behind companies’ efforts to rapidly scale and move into the digital era. Cloud computing has enabled...
6 Metrics to Predict and Increase Sales from Inbound Leads
Marketing and sales metrics can give you a window on the future and the insights you need to optimize sales. That’s because once you...
The 4 Ingredients of a Successful Sales Training Curriculum
Your first bicycle ride probably didn’t end in a picture-perfect dismount. More likely, you stumbled and ended up with a skinned knee. After some...
2017’s Top 4 Sales Trends
“Sell more. Sell faster.” Surely you heard some variation of that directive during 2017 sales kickoff season. The question is, how? Through constant innovation,...
The First 30 Seconds Count
The tone of any business meeting, sales call or introduction is often set within the first 30 seconds and guided by how the visiting...
Top Performers – May-June 2017
An assortment of new incentive ideas and marketing tools from our advertisers
Extraordinary awards
When you want to take the ordinary to extraordinary, look to Pelucida...
5 tips for conversations with competitors’ customers
Never provide the prospect with enough information to make a decision without you.
A rep should send over more information if it is requested, but...
Build a moat around your business
“Whether you’re selling a sophisticated SaaS or running a lemonade stand, you know how painful it is to have a customer leave you, only...
How to woo your competitors’ clients
Even if you have a comprehensive knowledge of your biggest competitor – dutifully watching their webinars, reading their website, following their blog and doing an...
