If it’s not your product, it’s your service
Few things are more discouraging than having a product that’s a perfect fit for a company that is not doing business with you, yet...
Product Review – May-June 2017
Every sales team has high achiever. Dozens of studies have shown that, after a certain level of compensation, cash incentives fail to motivate. We...
Strong stories sell
The best web-based PR tools won’t get you the coverage you want without a strong story. No one is immune to the power of...
Beyond brilliant publicity tactics
5 (free) digital resources that can explode your business
Exposure — a bad thing during bad weather. But exposure for your business is a good thing, when...
Influencers have impact in the B2B world
Influencer marketing continues to become an increasingly popular social marketing strategy as companies look for ways to create content marketing that resonates.
Content discovery platform...
Data fosters collaboration between sales, marketing
Data is, without a doubt, a gold mine for sales and marketing. B2B buyers now conduct most of the purchasing process on their own...
Solving the problems that haunt all sales managers
Put a half-dozen B2B sales managers who have not previously met each other and who work in drastically different industries together in a room...
Voicemail is not a black hole
The reason prospects aren’t returning your sales reps’ messages is because they’re garbage, says Mark Hunter (thesaleshunter.com). While many salespeople feel voicemail is a...
Credibility marketing cuts both ways
Popular wisdom says you need to build a trusted brand in order to get your customers to spend. In his new book, “Secret Sauce:...
Leverage diversity to maximize team performance
Africans have a wise proverb: “If you want to travel fast, go alone. If you want to travel far, go with others.” This is...
