Choice: The Key Ingredient In Your Incentive Program
People value choice in all aspects of their lives. Incentives and rewards are no different. Your sales teams and sales partners are vital contributors...
4 Steps to a Sales-Boosting Account-Based Marketing Program
When sales and marketing combine their expertise, ABM can be remarkably effective. For example, my company, ZoomInfo, implemented an ABM campaign that expanded the...
In the Cloud Age, Sales Is a Team Sport
Sales is stereotypically thought of as an extremely individualized occupation. The clichéd salesperson of popular lore is a competitive, single-minded loner who is constantly...
20 Time Management Tips for Full-Cycle Inside Sales Reps
Many sales teams utilize full-cycle inside sales reps who are responsible for the entire customer cycle from prospecting to close to renewal. This type of...
Marketing and Sales Alignment Starts With a Common Technology Stack
Even before technology and automation upended marketing and sales processes, the two groups struggled to collaborate effectively. The conflict tended to center on issues...
Pre-game To Improve Sales Performance
So often in sports we learn about how one team prepares for the other. They watch the films and listen to the interviews that...
The High Cost of a Disengaged Work Force
Gallup surveys how many employees in the U.S. work force are engaged and reports its findings each year. Nearly seven in 10 (68 percent)...
Is the 57% Statistic An Urban Legend?
Most marketers and sales pros have accepted the stat that says buyers are at least 57 percent of the way through the buying cycle...
Advanced Email Analytics can Increase ROI
Email marketing and email service providers frequently give users a wealth of data from open rates, CTRs, and conversions. Tracking, interpreting, and using that...
5 Key Traits of Winning Sales Proposals
You’ve poured blood, sweat, and tears into the sales process, and now it's time to present your prospect with a winning proposal that will...
