Improving email marketing in an ‘always on’ world
Increased use of smartphones in our daily lives has made email communication direct, faster and omnipresent. According to the Adobe Email Survey 2016, people...
Embrace technology to make quick decisions
Highly regarded business leaders through the decades have been praised for their gut instinct and intuition. However, in today’s world of Big Data and...
Meeting and travel spend for 2017 looks flat
North American business leaders expect to hold fewer meetings in 2017 than they did this year, particularly larger meetings, product launches, conferences and trade...
IMEX America tackles meeting & travel trends
Creating memorable meeting experiences, making the most of evolving meeting and event technology and the impact of the shared economy on the meetings events...
Match the right message with the right words
Marketers are creating a lot of content to address the increasing trend of self-educated buyers. But how well do they know their target audience...
Finding your customers’ BFFs
For business-to-business software companies like SAS, the impact of customers’ advocacy is critical. These influencers can set the tone and provide a consistent positive...
Adopting an analytical mind-set
The way we market has changed. Gone are the days of one-size-fits-all campaigns, massive email blasts and measurement of direct mail campaigns by their...
A shoe brand with heart and soul
Inspiration drawn from reading about other people’s paths to success has fueled a long list of books from business celebrities. Lee Iacocca, Jack Welch...
The art of the win-win deal
Negotiating win-win deals is the key to many sales veterans’ stellar performance. Charles Knadler, president and CEO of EnerBank, a leader in home improvement...
Swag should not be an afterthought
The best event gifts have longevity, cultivating an authentic emotional connection with your brand long after the event is over. To accomplish this, corporate...
