The art of the win-win deal
Negotiating win-win deals is the key to many sales veterans’ stellar performance. Charles Knadler, president and CEO of EnerBank, a leader in home improvement...
Swag should not be an afterthought
The best event gifts have longevity, cultivating an authentic emotional connection with your brand long after the event is over. To accomplish this, corporate...
Turn negative feedback into a positive
If you are in middle management, you both give and receive feedback. No one enjoys receiving negative feedback, but the truth is it is...
Live streaming’s place in your marketing mix
As live streaming video increases in popularity, it naturally garners attention among brand marketers. Periscope (owned by Twitter) was a pioneer. Snapchat, Facebook Live...
A sales call of a different sort
The efficiency of email, text messages, video conferences and other technological advancements makes it easier to allow old-fashioned face-to-face interaction with clients and prospects...
3 marketing tactics you should be using
Growth marketer AJ Agrawal writes on marketing trends for, among others, The Huffington Post. He recently shared what he feels are some of the...
Good burgers and great books
In his new book, “Simply Brilliant: How Great Organizations Do Ordinary Things In Extraordinary Ways!” author William C. Taylor emphasizes “the work of inventing...
Do what matters most
Unless we live by design, we live by default. Whatever pops into our in-box gets our attention instead of what’s really important to us....
Millennials are not from Mars
Can we dial it back on the “what millennials want” talk?
You can’t pick up a magazine (we’re guilty) or attend a trade show these...
Could a Wells Fargo-Like Debacle Happen at Your Company?
Wells Fargo CEO John Stumpf came under harshcriticism from all sides after 5,300 employees and managers at the bank’s retail division were fired for...
