Escape artists
The concept: Escape rooms have existed for a decade or more, but the craze took off in the U.S. in 2015. Teams of six to...
A kick in the pants — literally
The concept: TITLE Boxing Club is a boxing, kickboxing and fitness franchise with about 160 gyms around the country. It hosts company workout sessions called...
Unleashing your inner Picasso
The concept: In 2007, Cathy Deano and Renee Maloney launched Corks N Canvas in Mandeville, Louisiana, (across Lake Pontchartrain from New Orleans). They changed the...
The sweet smell of success
The concept: You’ve got a mission statement, now you need a scent. BLEND Custom Parfum allows corporate teams to build their own custom fragrance. Groups...
Product Review – September-October 2016
World Time Solar chronograph
This handsome men’s watch is designed with a two-tone stainless steel case and bracelet with lumibrite hands and markers. The black...
Technology that puts marketers in the driver’s seat
The current marketing technology landscape is growing fast and now includes more than 3,700 marketing technology providers; that total has doubled in the past...
Messaging is added to the marketing mix
Here’s an interesting finding from the consumer marketing world that promises to have implications for the B2B arena as well: brands are rushing to...
5 branding mistakes that could cost you sales
Branding mistakes can be catastrophic. Huffington Post blogger AJ Agrawal, CEO and chairman of Alumnify, a developer of alumni engagement software, identifies five common...
5 web design myths debunked
There is a lot of misinformation floating around about great web design. Webby Award-winning agency Zync (zync.ca) debunks the top five web design myths.
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Building buyer personas that work
A report from Aberdeen Research states that marketers who use buyer personas and map content to the buyer journey enjoy 73 percent higher conversions...
