Video’s footprint in marketing campaigns keeps growing
A survey of 300 executives who help make media brand selection decisions for digital/online, mobile, TV or print advertising, indicates that budgets for digital...
5 questions for tough conversations
Many leadership frustrations are the result of conversations that didn’t happen, says leadership coach Dan Rockwell, who blogs at leadershipfreak.wordpress.com. “You pierce the veil...
Storyselling: effective marketing is all about telling your tale
More than ever, good marketing is good storytelling. “Thanks to neuroscience, we’ve learned that no rhetorical tool is more effective than story. We know...
3 digital marketing mistakes to avoid
While it’s true that you learn a lot from your mistakes, if you are a digital marketer, your mistakes may be seen by hundreds...
Turn gatekeepers into advocates
Most sales start with getting past a gatekeeper, whether it’s a secretary or an employee whose job it is to screen or block the...
Bullets, brevity and no braggadocio
Buyers are gathering their own information, which makes your online marketing message more important than ever. In order to command an online reader’s attention,...
Deciding to play big stimulates ideas
Research suggests you are actually capable of thinking differently and more resourcefully because of the need to get scrappy — whether it’s because of outside pressures...
Initiating and mastering the art of social selling
Social selling is using social networks to learn more about customers’ buying preferences and behavior, connecting with them and starting a conversation. It may...
Are you marketing to gain or pain?
There are two primary motivators of human behavior: gain and pain. A number of studies have shown the psychological fear of losing something or...
Customer relationships start at the close
There is a lot of talk and training in sales about prospecting and closing, but less is said about what happens after the sale....
