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Top Tips for the Modern Day Cold Call

Nine. That’s the number of attempts it usually takes to reach a cold prospect. Yet too many salespeople give up after two or three tries  And...

Teambuilding Takes a Right Turn

It is uncanny how life events so often intersect with a topic I am writing about in this magazine, or maybe it’s just evidence...

Earning the Right to Close

One of the common complaints I’ve heard from sales executives is that their people aren’t strong closers. To me this is a reinforcement of...

Five Quota-Setting Methods (And How to Determine What’s Best for Your Business)

Every year we ask sales leaders, “What’s your biggest challenge with sales compensation?” and every year we get the same answer: quota setting. Quotas...

VR, Beacons and Show Floor Tracking

The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other...

The War Room and What It Can Tell You

So there we were… the War Room. Our Fortune 100 client was showing us the sequestered conference room where their senior leadership gathers weekly to...

Stop the Launch! 4 Reasons to Avoid a Company Opening Event

Every entrepreneur needs a healthy amount of self-esteem. After all, if they didn’t believe in themselves, they wouldn’t bother launching businesses. But there’s a difference...

Discovering Buyer Insights Through Perception

The following story derives from conversations with “Pat,” a sales team member, after our several interactions with a customer in the medical equipment industry....

Challenge the Status Quo with Insight-Based Direct Questions

When customers understand their problems, it’s easy for salespeople to lead them through discovery, because customers don’t need salespeople to shine the light of...

Your Company’s Biggest Information Security Risk? Your Employees.

Some of the biggest, most damaging security breaches in history occurred in 2015. Health insurers Anthem and Premera were hacked resulting, in the largest theft...

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