Passing up the bar for barbells
“Sweatworking” is a term being used to describe a new kind of networking. Instead of gathering for drinks and conversation, groups are bonding over...
Marriott strategies meet emerging offsite trends
Offsite meetings and corporate retreats face increasing pressure to produce substantial ROI — ROI that couldn’t be delivered through offsite alternatives. To help its corporate clients...
Effective offsites start with CEO buy-in
Offsite sales meetings and team-building events provide opportunities for companies to set a clear direction, reinforce a corporate culture, obtain feedback from employees who...
Social strategies for the customer journey
Social media is an integral channel throughout the entire customer journey. However, each stage requires a different approach and messaging to effectively reach and...
5 ways to beat survey fatigue
“Know your customers” is the mantra for building business relationships that last. One way to understand them better is to ask questions. Customer surveys...
What content do buyers respond to most?
B2B decision makers pore over a lot of information, which has made content marketing a key component of companies’ go-to-market strategy. A recent report...
Steer clear of these five content marketing mistakes
It is easier to get the budget to create content, but without the proper strategy in place, it is very easy to focus on...
Bad habits are roadblocks to success
The most consistent-performing salespeople are machines — not just for creating new opportunities but for consistently executing on their plan. They obsess about disciplined execution, following...
A leader must be more than a title
When you become a sales manager or a VP of sales it says a lot about you, your accomplishments and your organization. What one...
Is your message getting through on mobile?
With more than half of digital content now consumed on mobile devices, creating it with a mobile mindset has become a must. The problem...
