Is your B2B brand strong enough to survive the empowered customer?
In the post-digital world of today, empowered customers have taken control of the relationship they have with the companies they interact with. Your customers...
Content marketing cram session
Building brand is all about telling stories. Content marketing has emerged as one of the most powerful means of providing valuable information and establishing...
Mighty miniature brand builders
There are, no doubt, plenty of new strategies and “best practices” for establishing and reinforcing your brand, but that doesn’t mean that tried-and-true techniques...
10 do’s and don’ts of B2B branding
A new logo and tagline may be among the deliverables of a B2B branding process, but they aren’t the sum of the process, says...
5 common traits of top B2B brands
Many business-to-business CEOs view marketing as the domain of consumer goods brands. They are wrong. Interbrand’s 10 most valuable global brands include Microsoft, Google,...
Brand Is…
“If you buy the wrong brand of peanut butter, you can always buy another brand when you finish the jar.
The wrong trio of underwear,...
4 ways to wipe out wandering minds
Dave Rolston is an engineer and computer scientist who became interested in virtual work as far back as the 1960s. He operates Workingnowhere.com, a...
Anybody out there?
Technology allowing businesses to hold virtual meetings with employees who are scattered across the country or even globally provides enormous benefits, including substantial savings...
Understanding digital body language
Increasing sales productivity and driving predictable revenue is the Holy Grail for sales managers. Striving to achieve the reality has fueled the careers of...
3 keys to a successful subscription business
Zuora, an early entrant in the subscription-based platform space, is a David among Goliaths, competing against the likes of Oracle and SAP. Forbes reports...
