Incentive travel users are turning room gifts into an event
When else can you ask the CEO, “Do these jeans make my butt look big?”
It has always been a good idea to send incentive...
Benefits aren’t rewards (and other insights on non-monetary recognition)
Benefits such as company-sponsored health care, child care subsidies or perks such as access to discounted employee lunches or local gym memberships are certainly...
Incentive planners as business partners
The conversations between third-party incentive planners and their business clients have become more candid, says one longtime incentive travel provider. The result has been...
Creativity counts
The best incentive travel programs create one-of-a-kind experiences that participants could not obtain on their own. Destinations don’t have to be exotic in order...
Change: the science behind successful incentives
If all commissioned salespeople have the same opportunity to make more money, why don’t they? Why doesn’t every commissioned salesperson max out his or...
Incentive programs are not sales meetings
In order to plan any event, you have to look at the end, the objective. Planning an incentive program differs from planning other events...
Deciding who gets rewarded can be vexing
The excitement, the energy, the photographs…Tom Gimbel is confident his employees are reenergized by the annual companywide incentive trips he rewards with. But what...
Product Review – September/October 2015
Gift giving at the holidays is not just a way to strengthen bonds with family and friends. It can also cement business relationships. But...
Customer experience tops digital marketers’ priorities
A survey of more than 2,700 marketers by Adobe Systems Inc. shows that personalization is the most important capability in regard to future marketing...
Millennials consume content differently
As more millennials move into decision-making roles in their organizations, marketers will look to adjust their content strategies to appeal to this group. While...
