Take your sales to the cloud
Cloud computing comes with a number of great benefits, such as scalability, cost minimization and universal availability, that can help you and your team...
Beyond the big-name brands
As technology continues its frenzied leap forward, you’ve never had more tools at your fingertips for reaching your market, engaging your customer, closing a...
Would you buy from a 20th century sales rep?
If two sales reps meet with us on the same day offering competitive solutions, are we more impressed with whoever boasts both traditional advantages — who...
The Tech Effect
In case you haven’t noticed, the business world is immersed in a technological arms race.
In his editor’s note from the June 15 issue of...
Product Review – July-August 2015
If you’re uncertain about the popularity of consumer electronics in the U.S. and around the world — and we can’t imagine why you would be — spend a...
The insights that are behind those tweets
Mitra Sorrells of BizBash (BizBash.com) an online resource for event planning news, spoke with four social media specialists about what it means to go...
The mad dash to make the numbers work
Budgets, resources, innovation, ROI, and increasing delegate numbers and revenues are the top challenges facing corporate event planners in 2015, according to a survey...
Instant feedback from smartwatch technology
Used to be if a presenter constantly checked his watch it was a signal that things weren’t going so well. Now it can mean...
Goal-directed decision making drives B2B buying
The current state of B2B marketing and sales is one of continued fixation on the process, funnel or the new terminology of the same...
5 tips to create an irresistible call to action
When people land on your website, you want them to do something — something that progresses your specific goals. Encouraging a prospective customer to take a...
