Subtle shifts in the way channel leaders communicate with their partners suggest a greater focus on in-person interactions and stronger digital interactions.
Specifically, hosting in-person events skyrocketed from 44% in 2023 to 53% in 2024. On the Web side, 33% of companies will maintain an online community (up from 30% in 2023), while 46% will rely on online meetings.
Email marketing to channel partners ebbs and flows. In 2022, 79% of channel leaders connected via email, which dropped to 63% in 2023. That number is climbing again, as 66% utilize email in 2024.
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