“What is sales about? At the end of the day, it’s making a connection, having a rapport with somebody and really understanding them and their business so that you can match up problems or growth opportunities with what you are offering,” says Peter Stewart, a Senior Vice President at PGi, the developers of iMeet, a video conferencing system that’s tailored to both sales and marketing.
Originally launched in January 2011, subsequent versions of iMeet have added features designed to personalize the virtual sales call. With its Presentation Cube feature, each participant (there can be as many as 16) can customize their cube with biographical information, photos and social media links. Want to know more about who is speaking? Click on their image and the cube displays the extra info with a snazzy little animation that turns the image into a cube.
Among the most important features, according to Stewart, is the ability for participants to add to notes that are kept in real time on screen. After a meeting, notes, follow-up assignments and other materials can be delivered to all participants electronically. “It’s not about hijacking someone’s screen and showing a PowerPoint. We think that’s the wrong paradigm,” Stewart says. “You want meetings to be collaborative, not one way.”
Monthly subscriptions are charged per user, beginning at $19 for a barebones version and $59 for unlimited access. PGi invites you to “poke around” with iMeet at imeet.com/poke/index.html
