In order to plan any event, you have to look at the end, the objective. Planning an incentive program differs from planning other events because the objectives are different, says Joanie Miskowiec Phillips, director of purchasing and industry relations for MotivAction LLC (MotivAction.com), a Minneapolis-based developer of performance improvement programs.
“The purpose of an incentive program is to reward and create an emotionally lasting, memorable experience,” Phillips says. “Generally, a meeting is an event you must attend and the purpose is to walk away with information and a call to action. If the events have different objectives, how does the planning differ?
Author
Get our newsletter and digital focus reports
Stay current on learning and development trends, best practices, research, new products and technologies, case studies and much more.
