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The New Sales Conversation

March 2023

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Unleashing Generative AI: Shifting from Sales Pitch to Sales Discovery

The New Sales Conversation: How AI is changing the way we sell

Groundbreaking technology such as generative AI is changing how sales conversations play out. How far will it go, and what does it mean for the role of sales and marketing professionals?

AI Will Be Both a Job Killer and a Job Creator

While call center jobs could decline, B2B sales and marketing jobs will be created for those who can interpret data and acquire the digital skills that will be demanded in the new age.

3 Ways to Increase Sales Reps’ Use of Marketing’s Content

Sellers aren't using marketing's content? Research shows that who shares the content with sellers greatly affects their likelihood of using it.

Forget Call Centers, Contact Centers are the Future

Instead of relying on just one communication channel - the telephone - contact centers are multi-channel facilities that use several forms of communication to talk to customers.

Podcasts Are More Common in Today’s Sales Conversations

If you load them with worthwhile information, podcasts are an effective means to get uninterrupted time with prospects and existing customers.

Harnessing New Trends In Social Media To Achieve Sales Goals

One of the most significant benefits of using social media to support B2B sales is the flexibility and responsiveness the channel provides.

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