Home Work in a COVID 19 World
Marketing agility is critical during a crisis
Business agility and change management are not “nice to haves,” they are business critical. Global marketing organizations that previously were able to create their...
The rules of engagement
In traditional presentations, a speaker is typically afforded eye contact and at least feigned interest from those in the audience. With the coronavirus outbreak...
Quick-take tips for coping with COVID-19
The three-sentence work-from-home policy — For any leader faced with the new normal — and especially for people whose leadership style skews toward command and control — suddenly needing...
Should we even be selling in this environment?
Your customers want to have conversations about the challenges they’re facing. Isn’t that where sales begin?
Among the challenges that sales managers may face in...
Late adapters are finally turning to digital
The disappearance of trade shows and other live marketing events, combined with increasing barriers to face-to-face sales meetings, places added pressure on businesses to...
Making the most of digital communication
Efficiently communicating with customers and partners has never been more important. Rachel Perone, a multimedia designer at Magentrix, offers these tips for how to...
Leading in uncertain times
Managers at all levels can step up to help their companies cope with coronavirus
As we prepared our Spring issue to go to press, the...
