How can live events like the Super Bowl or the Masters Tournament be the backdrop for a once-in-a-lifetime experience for your top performers or key clients? The question answers itself in many respects, but Mark Cuban, owner of the NBA’s Dallas Mavericks, answers it better.
In a blog post Cuban states, “We in the sports business don’t sell the game, we sell unique, emotional experiences. We are not in the business of selling basketball. We are in the business of selling fun. We are in the business of letting you escape. We are in the business of giving you a chance to create shared experiences. I say it to our people at the Mavs all of the time: I want a Mavs game to be more like a great wedding than anything else.
“Think about your fondest memories at a sporting event. What do you remember? Hanging with your buddies? A first date? A last date? How you felt after the team won or lost? A business partner or customer? Or the score? I’m guessing it’s not the score.”
