Luxury deserves a place in your incentive program

What makes us love certain brands so much? Why do we associate such strong feelings with certain products? Marketer Adam Grow says consumers shopping for basic needs simply need a product to do what it’s meant to do. But as they move along the brand affinity hierarchy, their motivations expand and they begin to care about the benefits the product offers.

The same occurs with non-cash incentives and recognition. As consumers develop trust in a brand, it can lead to infatuation. They feel that a specific brand contributes to their personal betterment, and they experience feelings of affection, appreciation, and even obsession. When these feelings are attached to a reward from an employer, the positive vibes spread to that company.

Companies use non-cash incentives because they are strong motivators and more memorable than cash bonuses. It’s important, then, to make these rewards worthy of those memories.

A successful gift leaves memories

Maui Jim pioneered the onsite gifting concept over 18 years ago. With a true brand experience, it shows a company is investing in that guest, just as much as that guest invests in that organization. For more information, contact Eric Linder of Maui Jim at 800-614-6790, email corporategifts@mauijim.com  or visit mauijimcorporategifts.com.

Timeless sophistication

The Varese 18-inch Duffle by Bric’s is finely handcrafted in Italy, with full-grain Tuscan Saffiano leather. The crosshatch pattern of Saffiano leather is timeless and lends a sophistication to the black-on-black line. Your top performers who need something for an overnight stay or a stylish carry-on can pack essentials in this luxurious 18-inch cargo duffle. For more information, contact Kleerwest at 510-558-8525, email sales@kleerwest.com or visit kleerwest.com.

Oceanographer Devil Diver

Bulova continues to travel back in time to unlock some of its most memorable moments in history with two bold Archive Series Oceanographer reissues. The eye-catching commemora­tive orange dial edition with the fine Swiss automatic day/date movement is individually numbered and limited to just 666 pieces. The second is an automatic model with black/red bezel and black three-hand/date dial. Both are marked water-resistant to 666 feet. For more information, contact Adrienne Forrest at Bulova Corporate Sales at corporatesales@Bulova.com or visit BulovaCorporateSales.com.

Luxury comes in many forms

Pelucida Glass takes your project from ordinary to extraordinary, partnering with you to develop a meaningful product that will be both appreciated and memorable to your recipient. For more details, contact Jeffrey Brenner at Pelucida Glass by emailing jbrenner@pelucidaglass.com or visit pelucidaglass.com.

Furla Pin tote

The Furla Pin medium tote is an ideal luxury summer bag. Featuring the leather exterior, two top carry handles, detachable shoulder strap and interior pockets, this bag is an instant classic that blends style and functionality. For more information on luxury reward options, contact Rymax Marketing Services at 866-RYMAX-11 or visit rymaxinc.com.

Hanover Outdoor furniture

Recognition recipients can add comfort and style to their outdoor living area with the Newport six-piece woven seating set from Hanover Outdoor. This deep-seating collection showcases casual elegance with gently sloped woven arms, soft fabric options and extra-plush cushions (cream, navy and red options). For more information, contact Eric Anderson of PMC/Almo at 262-203-5440 or visit pmc.almo.com.

Lismore Diamond Vodka Chiller Set

A perfect mix of classic deep wedge cutting on a clean shape. Waterford has reimagined the large Vodka Chiller with deep red color — the ultimate in luxury. This piece proves Waterford dedication to elegance and opulence within the home and is a striking addition to any bar collection. Includes a metal insert and 12 Lismore Diamond shot glasses. For more information, contact WWRD US Special Markets Department at 800-933-3370.