Silverpop, a provider of e-mail and online marketing solutions, has announced the addition of Send Time Optimization to the company’s Engage online marketing suite. Send Time Optimization analyzes recipient behavior on a rolling basis to predict the ideal message delivery time for each address on the mailing list. The system then individually delivers messages to recipients at the precise day and time they’re most likely to be in their inboxes.
New Silverpop Feature Debuts
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