New Webinar to Improve Marketing Usability and Conversion Rates

Hosted by Online Marketing Institute CEO Aaron Kahlow, this free and informative session features new data, best practices and proven strategies on how to identify and overcome the user experience hurdles that are frustrating site visitors and compromising sales

iPerceptions Inc., a provider of Web-focused analytics, has teamed up with the Online Marketing Connect Institute to offer a new Webinar to help marketers increase the effectiveness and efficiency of their online properties. The free Webinar takes place on Wednesday, March 4, at 2:00 pm EST.

The Webinar, titled “A to Zs of Traffic to Conversion: How to Drive Your Target Audience to Your Web site and Make Sure They’re Happy Once They Get There,” will spotlight the most common user experience pitfalls, as determined by feedback from visitors to thousands of sites worldwide, and offer easy fixes that will increase conversions and sales.

The Webinar will be hosted by Online Marketing Institute CEO Aaron Kahlow and will feature Michael Whitehouse, senior marketing analyst for iPerceptions, and Ben Hanna, vice president of marketing for Business.com. The online marketing experts will discuss how to attract your target audience through search marketing on general search engines and vertical search sites; optimize conversion on your landing pages to improve ROI; align search marketing and site experience to deliver a seamless, satisfying user experience; and build a solid analytics strategy focused on task completion, not the white noise of traffic-driven data.

Registration is now open at www.bulldogsolutions.net/OMC/OMC03042009/frmRegistration.aspx?bdls=18325.