“Marketing Research & Planning,” the first module of the National Systems Contractors Association’s (NSCA) Power Marketing Toolkit, is now available.
This first installment provides the basics of market research and creating a marketing plan, in addition to defining and targeting markets and gauging a company’s perception. Four additional modules—each of which will provide best practices for building the brand image, client relationships, and business opportunities of industry companies—are scheduled for release this year.
NSCA Debuts Power Marketing Toolkit
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