Johnston & Murphy passport holder
For classy accessories that are made to last, look no further than Johnston & Murphy. This passport holder is crafted in leather and offers a slide-in design that holds up to two passports. An inside card pocket can also be used for storage. For more information, contact Rymax Marketing Services at 866-879-2581 or email info@rymaxinc.com.
Spark joy and deepen connections
Gifting is about the recipient and making a profound emotional connection for years to come. The Holiday Truffle Gift Tin includes individually wrapped truffles, perfect for sharing with colleagues, family and friends. Godiva is a gift that will bring a gasp of delight, a smile of recognition, a spark of joy and a long-remembered feeling of deep appreciation. Godiva’s corporate gifting specialists will help you plan, select and personalize your gifts. Contact Mary Mikus of Godiva Chocolatier, Inc., at 866-888-6095 or email mary.mikus@godiva.com.
Stylish holidays
Take off in style with the Vera Bradley Jet Setter in Classic Black! This popular gift set features a top-selling trio of travel must-haves: the classic Large Duffel, Hanging Organizer and Mini Hipster. For more details, contact Top Brands at 800-431-2127 or visit top-brands.com.
Seiko Tressia Solar
Timepieces are timeless gifts. This attractive women’s watch features a two-tone stainless steel case and bracelet with rose gold accents and 20 diamonds encrusting the bezel. A mother of pearl dial gives it an exquisite appeal. Date calendar. Solar cell with high-performance electricity generation means no battery change is required; it is powered by all types of light. Water resistant to 50 meters. For more information, call Kevin Dougherty of SEIKO Corporation of America at 201-529-7984 or email kdougherty@seikousa.com, or visit SeikoUSA.com.
Gourmet gifts of distinction
All New! Gourmet Chocolates, Old World Charcuterie and Fine Wines offer another great option for memorable gifts from Omaha Steaks. These gifts are great shipped individually and can also be easily shipped in bulk for the perfect holiday event. For details, contact Omaha Steaks B2B at 800-228-2480 or email B2B@omahasteaks.com, or visit OmahaSteaksB2B.com/SMMHoliday.
Colorful travel
Lockwood Luggage from Tommy Hilfiger is innovative and functional. These upright spinners are available in 21-, 24- and 28-inch sizes and come in nine different colors. Constructed of durable lightweight polycarbonate, Lockwood is able to take the rigors of travel, and easy to spot on the carousel. Four multi-directional spinner wheels, fully lined interior, zippered pockets, aluminum-locking handle and top and side carry handles. For more details, contact Spencer Toomey of MMSC Sales at 203-254-3220 or email Spencer.Toomey@mmsc-sales.com
The reward that keeps coming
Monthly reinforcement meets instant gratification! Award-winning gourmet monthly gifts are paired with a complimentary household accessory which can be branded with your company’s logo. The branded gift can be presented immediately while the monthly clubs will continue to keep your company top of mind month after month. Choose from any of 39 gourmet gifts including best sellers like wine, beer, olive oil, fruit or cheesecake of the month. For more information, call Kate Renk of Amazing Clubs at 512-402-6282 or email kate@amazingclubs.com, or visit amazingclubs.com.
Some cards are just tastier
Applebee’s gift cards are convenient, easy to order, available in plastic and digital formats, and can be used at nearly 1,900 U.S. and Canada locations. Plus, there are no fees or expiration dates. It truly is flavor and gift-giving at its best. For more information, call 866-812-8543 or email gift.cards@applebees.com, or visit
https://storefront.wgiftcard.com/applebees.
No wire, no noise
Wireless freedom, precision noise cancelling, superior comfort and unmistakable sound; everything great headphones should be. Connect using Bluetooth®2 with NFC and bring out the best in your music with up to 98% ambient noise reduction. Experience strong bass response thanks to large 40mm drivers and Beat Response Control so you don’t miss a beat. For more information, call Sony at 866-596-4823 or visit sony.com/motivation.
3 tenets for more effective corporate gifting
The basic tenets of corporate gift giving are similar to those of personal gifting: know your audience and their tastes, include a handwritten note of appreciation, and be tasteful in your presentation. Other aspects of corporate gifting should be tied to your overall business plan. Here are some important tips to keep in mind:
Plan ahead – Corporate gift giving needs to be an element of how you think about marketing your company, says Lee Eldridge, co-owner and president of Absorbent, Ink (absorbentprinting.com), a promotional and corporate gifts provider. You may not have the same expectation of return on investment with a gift, but if you don’t have the foresight to think about how it fits into your overall strategy, you’re probably not spending your money wisely.
Focus on your recipients – Some people get locked into giving something that pertains to their industry instead of thinking about who their recipients are. “If you’re a medical facility and you’re thinking about giving a gift that pertains to your industry, you’re probably not going to get the same impact as thinking about your audience and what is going to impact them,” Eldridge says.
Make it a planned activity – A lot of us are reactionary. “We get to the end of the year and all of sudden we’re thinking, ‘Oh my gosh! We better get a gift to this person and some type of thank-you to that person, and what are we going to do for our employees?’ ” Eldridge says. If you start thinking about that early in the year and actually think of it as part of your marketing budget, it will certainly give you some better insights into how to make gift giving more effective for your business and not just something that may or may not be appreciated by your clients.
