In the modern online space, a link is a marketing currency that helps to buy profitable positions, without which all your online activities will suffer significantly. Therefore, instead of non-stop content generation, it is better to work on its attractiveness for link building. How can you do it, and what is the true face of the linkable assets?
The Key to Successful Content
Links should be placed on suitable resources and inappropriate materials. And if you choose the resources yourself or buy backlink packages and all-in-one solutions, the quality of the sites and blogs is out of the question. But the quality of the content you embed in your links will have to be taken care of by you. These assets link your resources and guide visitors to the pages you need.
More Expert Opinions
Showing expertise through your content is one of the first and easiest ways to make your assets attractive to external resources. Also, it is one of the cheapest and least expensive paths. Quote a specialist from your field of activity to increase the competence of your content. You can use an existing statement of some specialist. Still, before publishing, it is necessary to clarify the relevance of his opinion, and it is desirable to obtain consent for placement.
To find the right expert or influencer, you can go through the people who follow your brand on different channels, including social media. Among the followers, a necessary professional or influencer may agree to comment on your material.
Link to Blogs You Are Interested In
Collecting 10 links from unrespectable resources and benefiting from less than one link from a well-known and high-quality site are not the same things. To get a link from an authoritative resource, you need to be aware of the current situation in the content market in your field.
Besides, when building assets for backlinks, try placing links to companies that seem interesting for future cooperation. This can attract their attention and show that your content is worthy of attention. Therefore, first, develop a guest posting strategy, then follow it systematically. Such strategic link-building is designed for the long term, but it always pays off well in the future.
Quality Visualization
Proper visuals included in your content always add points to your content. Finding high-quality images for your texts isn’t such a difficult task due to the multitude of paid and free stock resources. Beautiful pictures and illustrative GIF animations will serve your content well. But frequent use of only stock images can hurt you because everyone uses them. That’s why you risk losing your individuality. Therefore, remember to use unique content and graphic components when possible.
Create your own infographics, personalize stock photos, and craft your personalized graphics with online designers. If you want to get unique illustrations but have no designer in-house, you can always turn to freelancers and hire them project-based as needed. Whatever you do, keep in mind that the key is to use SEO-optimized content for developing assets.
More Statistics and Infographics
In the age of social networks, we have greatly simplified the process of conducting research. Any business that wants to arrange a survey and learn public opinion can now easily do it through their social media. The beauty of it is that you can ask your audience directly about anything related to your niche. The simplest way is to launch a poll. Yet, before doing that, carefully consider the topic and the most appropriate questions.
Besides, plan your polls well. If you publish them too often, you can end up overwhelming your audience, something you want to avoid at all costs. Be strategic and remember to do everything with your users in mind.
As an additional source of data, you can always use any publicly available research. The most crucial factor is to fact-check everything and only use credible resources. Also, review who is financing the survey because if an interested party pays it, you can simply get a biased opinion. Some of the most popular options that have a collection of research are Statista or Pew Research Center, for example.
If you have a multilingual marketing strategy with several markets involved, remember to use data relevant to each region. Otherwise, your audience might end up being confused because of the information that has nothing to do with their day-to-day life and interests.
Linkable assets are crucial if you want to supercharge your SEO strategy. As you’ve seen today, there are several options for how you can create content that your audience will be willing to share and link to. Still, the most important thing is to remember that no matter how important the search engine algorithms are, your main goal should be to create people-focused content.
Author
Get our newsletter and digital focus reports
Stay current on learning and development trends, best practices, research, new products and technologies, case studies and much more.
