E-mail remains one of the most effective marketing tools for most businesses. It’s easy to automate and highly efficient at bringing in qualified new leads. Whether you are managing a large marketing list or trying to open the door on new major account, these are a few tips proven to increase e-mail sales results from Bill Rice, an Internet marketing specialist who regularly posts at Better Closer (bettercloser.com), a community of salespeople talking about their profession.
Subject lines that look human
To get that 20 to 40 percent open rate, make the subject line look like something a friend might write; make it short; aim to make it a little mysterious.
Short and casual copy
No one reads e-mail, they scan it. If they open yours and it looks like a college term paper, they will file it for later, which is the equivalent of deleting it.
Add value
The body of your e-mail should fulfill the promise of your subject line. If you promised them secrets, lists or tips — and those are great tactics to get people to open up your e-mails — then make sure they are there.
Create a sense of urgency
Grabbing something from the headlines that is already top-of-mind can help you develop a compelling reason recipients need to drop everything to act on your e-mail.
Make action clear and easy
Give your recipients only one thing to do. Request only one action and make it crazy obvious.
