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Tools for Building Brand

Marketers can draw on many tools to win attention and create preference in the target market. The choice they make depends on the relative coverage and productivities of the various tools in relation to their costs. Effective branding options beyond traditional advertising include:

– Social media presence
– Sponsorships of events and causes
– Creating clubs/user communities
– Visits to the company 
– Visits to trade shows
– Traveling exhibits
– Webcasts of presentations, roundtables, entertainment
– Opening stores and showrooms
– Contributing public facilities or backing social causes
– Offering high value for the money

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