The efficiency of email, text messages, video conferences and other technological advancements makes it easier to allow old-fashioned face-to-face interaction with clients and prospects to slide out of your marketing arsenal. Not only do high-performing salespeople still focus on sales calls, says Marc Wayshak, founder of the Sales Strategy Academy, the best ones host exclusive, invitation-only events to attract hot prospects.
“Be sure to invite both your top clients and your top prospects,” Wayshak states in a recent HubSpot post. “Once these groups start chatting, you’ll likely find that your top clients will do your selling for you.”
Wayshak says when your salespeople use their unique perspectives to bring insight and spark good discussion about what’s going on in the marketplace, it will boost the value of your event— and your brand’s image as an expert in your field. Rent a nice venue to make the event feel exclusive.
“Once you have an event scheduled, ask everyone in your network for introductions to people who might be interested in attending. Once you explain the type of prospects you’re looking to include, people will get really excited to use their connections to provide someone they know with an exclusive invitation to your event.”
