Growth marketer AJ Agrawal writes on marketing trends for, among others, The Huffington Post. He recently shared what he feels are some of the hottest B2B marketing tactics that companies should incorporate into their overall strategy.
Email marketing services – Yes, it has been successful for businesses since the early days of the Internet, but it is still one of the most effective ways for businesses to market. With technology constantly evolving and more devices becoming available for consumers to use their email on, most people have their email attached to every device. Creating an email with relevant and useful content can lead to existing customers purchasing from you again. This can also help with getting new customers to join you.
Quality marketing of your content – Content marketing has proven to be a beneficial marketing strategies, but it’s important that your content is of high quality and marketed correctly to make an impact on the search engines. Having information that is either too short and doesn’t contain great quality content overall, or has no “take-off” because it wasn’t marketed correctly can actually be a detrimental thing to your business. If you have a quality post, if you haven’t found a way to target that content, it can lead to a failure.
Social selling – With the rise of social media websites like Facebook, Twitter and Instagram, social media has opened up a door for a salesperson to directly communicate with a prospect. This allows you to answer any questions your customers may have and help them find solutions to their problems.
