Great marketers are great communicators. They’re passionate about getting their message to the people,
says Lolly Spindler, inbound marketing manager at marketing consultancy xoombi. She blogs at xoombi.com/blog and recently shared these four quotes that will inspire you to be more courageous with your marketing efforts.
“The customer experience is the next competitive battleground.” – Jerry Gregoire, CIO of Dell
Keep the customer and his or her buyer’s journey in mind when creating everything from gated assets to social media posts. This will help them more easily navigate the process, making for happier customers.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, author and marketing consultant (akadrewdavis.com)
By building up your content arsenal and delivering truly valuable, engaging content, you’ll be able to build a relationship with your target audience.
“If you can’t explain it to a 6-year-old, you don’t know it yourself.” – Albert Einstein
Sometimes our products or services are so intricate — and we’re so close to them — that it’s hard to break them down in simple terms. As marketers, we must take a step away from the jargon and put our messages in the simplest language possible.
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs, author and CEO of Free Range Studios, a Washington, D.C.-based marketing and advertising firm
Marketers today have more channels to worry about than ever before. Wherever customers interact with your company is where your brand takes shape. That’s why it’s incredibly important to partake in social media marketing and monitoring. Knowing how your target audience sees your business will help you continue to shape it.
