As more millennials move into decision-making roles in their organizations, marketers will look to adjust their content strategies to appeal to this group. While their content preferences are not that far afield from the group as a whole, there are some notable differences:
Some ways that millennials differ in the types of content they value (21-29 vs. 40-plus):
· Assessments/ROI Calculators (47% vs. 32%)
· E-books (45% vs. 21%)
· Webinars (29% vs. 15%)
· Infographics (32% vs. 13%)
Their use of social networks also varies from other groups (21-29 vs. 40-plus):
· LinkedIn (50% vs. 42%)
· Twitter (39% vs. 36%)
· SlideShare (15% vs. 1%)
· Facebook (15% vs. 10%)
