As digital commerce becomes increasingly important, small and medium-sized businesses (SMBs) have more opportunities then ever to market themselves and help them grow online. But the numbers suggest that it just isn’t happening.
A new study from BIA/Kelsey and vSplash indicates that less than 20 percent of small business websites link to Facebook or other social media.
SMB DigitalScape analyzed the websites of over 1 million SMBs from around the world — including more than 700,000 U.S. companies — and found that only 19.5 percent of SMB sites link to their Facebook page, and an even smaller percentage link to Twitter and other sites. According to the data collected, most sites lack basic digital marketing aspects — 74.7 percent are missing an e-mail link on their homepage and 65.7 percent lack a form-fill option to request more information. Meanwhile, the vast majority of sites (93.3 percent) were not mobile-compatible.
