As buyers prioritize personalization, convenience, and trust, businesses that fail to leverage their data effectively may struggle to keep up. Amit Patel, senior vice president of Consulting Solutions, says data intelligence must be central to B2B sales & marketing strategies moving forward.
These days, says Patel, creating exceptional customer experiences requires deep insights into buyer behavior, preferences and buying patterns. Data intelligence enables businesses to extract actionable insights from their vast datasets, bridging the gap between customer expectations and business capabilities.
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