Corporate gifts are a critical component of companies’ employee engagement strategy and customer loyalty efforts. Some use corporate gifts to build stronger relationships with channel partners.
It’s a $300 billion industry in the U.S. alone. But Tom Romine, founder of Cultivate, provider of corporate gifting services, said many companies continue to make mistakes in gifting that have been made for decades.
For starters, enough with the branded swag. That may have a place in your marketing strategy, but not as gifts. And measuring a return on investment? Romine says getting hung up on ROI distracts companies from the real value of corporate gifting.
