There has been a lot of talk about sales enablement in the past five years, but it can be a term that means different things to different people. In this episode, Deniz Olcay, vice president of marketing at Allego, helps us get our head around what sales enablement entails and why it’s a critical component of a go-to-market strategy.
The interview is part of a larger Focus Report on sales enablement that we published in January. And Olcay references an Allego report on sales enablement technology that you can download here.
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