February 9, 2015 01:00 AM
Sales teams are the lifeblood of every organization as they are tasked with acquiring market share and growing revenues and profits. Ensuring that sales teams are equipped with the right sales content and tools, at the right time and location, is critical in order to realize the highest yield out of a sales opportunity pipeline in the shortest period of time. As the use of mobile devices by sales teams continues to increase, organizations are finding that they are improving sales engagement at the point of customer/prospect conversation.
February 6, 2015 01:00 AM
February 2, 2015 01:00 AM
The right time to expand internationally is before your sales in local markets start to flatten. International expansion should be viewed as a pre-emptive strategy and not as a maneuver of last resort.
January 30, 2015 01:00 AM
Are you in sales? If so, are you the one making commitments or is it the buyer?
Who should be making commitments in the sales process?
If you already follow a sales process you may know the right answer to this question. Or you may be very surprised – without commitments and a sales process, you are not in control. In fact, you’re very much out of control.
January 26, 2015 01:00 AM
Spreadsheets have been around for hundreds of years. Pre-dating the electronic spreadsheet made popular by Lotus 1-2-3 and Microsoft Excel in the 80s and 90s, spreadsheets were a computerized program used to summarize information from many sources in one place and present the information in a format to help a decision maker see the financial “big picture” for a company.
January 19, 2015 07:51 PM
So, do you want to live your life like a boss, calling the shots and living on top? Consider living life like a boss. We’ve taken six top tips from the business world that can improve your personal life too.
January 16, 2015 01:00 AM
If you pursue the deals that make sense, do everything right in the selling and negotiating process, and deliver the promised value to the client, then winning is wonderful. But what happens when one of these three components is neglected? Each has margin erosion and unhappy clients lurking at every step so let’s look closer to understand the potential problems and how to avoid catastrophe.
January 12, 2015 01:00 AM
The Curse of Knowledge has several manifestations but the one most relevant to sales and marketing people is that becoming steeped in a technical domain causes us to stop recognizing when we use words or ideas less familiar to others. If we are any good at our job, we immerse ourselves in learning about our industry, including what analysts say about it. The best people pretty quickly become experts.
January 9, 2015 08:53 AM
The concept of Big Data" has sales and marketing executives abuzz over its potential, but the approach to date has been inadequate. Earlier Big Data strategies and tools have focused on collecting as much data as possible, and shaking it all up in hopes that something useful would fall out. In that sense, the term "Big Data" is perhaps less useful than would be the term "right data."
January 5, 2015 01:00 AM
A customer or client may sing praises for your product and his firm’s relationship with you. At the same time he may insist that you reduce the pricing of your product or services to maintain that relationship. Some sales teams spend time thinking about where to make cuts and how to reduce prices to satisfy the customer’s demand. The best course, however, would focus on how to maintain the relationship and at the same time not compromise pricing integrity. This may require some good old-fashioned research and analysis of the client’s needs and marketplace alternatives.
January 2, 2015 01:00 AM
Standing on the football field in the fall of 2011, hours before a Baltimore Ravens game against the Pittsburgh Steelers, I reached out to shake the hand of former NBC Sports President Dick Ebersol and introduced myself. “Nice to meet you. I’m Gerry Sandusky.” He snatched his hand back, a flinch reflex as if my hand were on fire.
December 30, 2014 10:56 AM
A new year means new sales goals. The right goals optimize sales force performance. Salespeople’s goals affect how hard they work and where they direct their effort. If there are multiple goals (say for different products), goal levels affect how salespeople allocate their time. Goals affect territory sales, incentive pay, and ultimately financial contribution.
Stephen Redden, a principal at the sales and marketing consultant ZS Associates, says managers must focus on these three goal-setting challenges to make the most of 2015 sales goals:
December 30, 2014 11:04 AM
Prospective business partnerships and other opportunities are everywhere, but it can be difficult to sort the good ones from the lousy ones. Mike Michalowicz, the founder of Profit First Professionals (profitfirstprofessionals.com), an international network of accountants, bookkeepers and financial experts, offers these four signs for entrepreneurs and business leaders that signal a seemingly golden business opportunity is really a black hole.
December 30, 2014 12:28 PM
Most B2B companies use standard communications vehicles to inform people about the company brand. The company sends out an email, a newsletter, a “talking head” CEO video, passes out copies of the new corporate brochure, and distributes brand guidelines and visual standards.
December 30, 2014 11:47 AM
Instead of predicting what might happen in 2015, Matthew McKenzie, chief content officer at Content4Demand (Content4Demand.com), offers three things that your B2B marketing team should be doing — no matter what happens.
December 30, 2014 10:49 AM
Sales and marketing, like every other profession, has been greatly impacted by technological advancements. The bulk of a salesperson’s or marketer’s work day today would be unrecognizable by someone doing the job 20 years ago.
Yet there seems to be one thing that technology has not displaced as a key component of a successful marketer’s or salesperson’s job: the story.
December 30, 2014 10:58 AM
A Forrester Research review of 30 business-to-business websites in six industries revealed that the majority fail to engage users with content. The report, “B-to-B Content Fails the Customer Engagement Test,” identified 10 criteria for engaging content, ranging from a customer-centric home page to innovative use of video. Only four companies earned a “passing” score from Forrester. The average score was 12.8 on a ranking in which 30 was a perfect score.
December 30, 2014 10:59 AM
Managers who promote brainstorming feel they’re getting the best ideas from their entire team, but research would indicate otherwise. Loran Nordgren, a management professor at the Kellogg School, says the first ideas introduced during a brain-storming session generally have a disproportionate influence over the rest of the conversation. The process is called “anchoring,” and it crushes originality.
December 30, 2014 11:55 AM
The amount of change in marketing technology is staggering. When your goal is to drive leads you constantly look for the silver bullet. If you’re like most marketers, you get overwhelmed keeping up with what’s new. You also fear you are missing out on the next best thing.
December 30, 2014 12:30 PM
At every step along the adoption process, the many forms of “media” employed, whether human or inanimate, communicate messages about the company brand. The company has a high degree of control over some forms of media, but not so much control of others.
December 30, 2014 10:53 AM
There is a distinction between broadcasting your story — storytelling — and living your story, or “storydoing.” Understanding the difference between the two and shifting toward the latter is fundamental to building a business, says Rosemarie Ryan, CEO and co-founder of co:collective (cocollective.com), a strategy consultant that has copyrighted the term “storydoing.”
Storytelling has historically been the purview of the marketing department; storydoing must be on the to-do list of the entire organization, Ryan says.
December 30, 2014 11:57 AM
Sales consultant and author Jill Konrath spoke with Jonathan London, co-author of “Using Technology to Sell: Tactics to Ratchet Up Results” (Apress, 2012) about what steps to take now to get maximum impact from technology. Her Q&A appeared on SalesGravy.com.
Konrath: What are the biggest mistakes you see sales organizations make relevant to technology?
December 30, 2014 11:05 AM
Sanjay Dholakia, the chief marketing officer at Marketo, a leading provider of marketing automation software, recently spoke with marketing luminary Seth Godin as part of a series on the future of marketing. Some of the highpoints:
December 30, 2014 12:27 PM
Every marketer has heard of the four “Ps” of marketing: product, place, price and promotion. In their book “The People Powered Brand: A Blueprint for B2B Brand and Culture Transformation,” authors Chris Wirthwein and Joe Bannon introduce readers to the “4Q Marketing Framework.”
“In our new model, marketing, which encompasses branding, involves answering these questions (the 4Qs):”
December 30, 2014 10:45 AM
A new year is always a good time to take stock of where you’re at and where you want to get to. At Sales & Marketing Management,we’re making some changes to the content we will bring you in 2015, beginning with an increased focus on technology and its impact on the roles of our readers — sales and marketing professionals.