June 27, 2016 03:38 PM
Are you blogging? According to a Social Media B2B study, B2B brands that blog generate 67 percent more leads per month than those that don’t. Optimizing that digital content isn’t sexy, but it has become too important to ignore, says Nate Dame, founder and CEO of digital marketing agency Propecta. Dame discussed why B2B marketers need to get serious about SEO in a recent blog for Marketo:
June 27, 2016 08:25 PM
“If it involves arranging words in rows with occasional punctuation, then I’ve given it a bash,” says Jonathan Crossfield, a Sydney-based marketing consultant. On his entertaining and informative blog, Crossfield sounds off on a wide range of ideas regarding using words to build your brand. We focused our discussion on content marketing.
June 24, 2016 12:00 AM
You have built a beautiful business. But lately, waves of change are slowly eroding its base. Until now you have held back the damage by reinforcing the foundation. Then one day the realization hits you: you must move the whole structure, or it will be swept away, like a sandcastle on the beach.
June 21, 2016 12:00 AM
Corporate cube farms continue to give way to remote workers who may work three miles away from their manager or three time zones away. The capability to work remotely for a company allows managers to hold on to some top performers who may otherwise leave a company for geographical reasons.
June 19, 2016 10:30 PM
The marketing industry was transformed by technology well ahead of sales. Since the early 1990s, marketing tactics have incorporated big data and automation. More recently, though, the sales industry has gone through its own digital renaissance – evidenced by the proliferation of tech tools and the advancement of prospecting techniques.
June 17, 2016 12:00 AM
Organizations have traditionally taken a simplistic approach to global content creation, viewing translation of English-language content as “good enough.” This passive tactic is no longer sufficient, especially when you consider that 95 percent of the world’s consumers and 80 percent of the world’s purchasing power live outside of the U.S. Companies that wish to succeed on a global scale must move beyond standard translation to create engaging native brand experiences.
June 15, 2016 12:00 AM
How many times have I heard a salesperson curse the marketing maven that created his deck. From a sales point of view, those slides will never “sell” at his next meeting. And vice versa. I’ve heard marketing colleagues bash their sales folks for not being “strategic” enough. They curse the sales person for going off message. They’re both right, and they’re both wrong.
June 13, 2016 07:09 PM
Recently a major hotel chain removed desks in some of its rooms in an effort to attract millennials. The rationale was that younger customers don’t use desks because they are more accustomed to working in “coffee shop” environments, communal spaces where others casually congregate working on laptops and iPads. Regardless of the merits of this strategy, it serves to illustrate a point about those entering today’s sales force. Millennials are different, and require a new set of conditions to be successful.
June 10, 2016 06:45 AM
The sales industry, like most other industries, is extremely competitive. Experts in the field are capable of consistently closing sales and meeting quotas, but not everyone falls under this category. Both novice and skilled salespeople often find themselves struggling to reach their full sales potential.
June 6, 2016 12:00 AM
Sales teams hear it all the time: “Keep it short and sweet.”
With the latest reports claiming people now only have an attention span of about eight seconds – shorter than that of a goldfish – compared to our previous 12-second span, it’s understandable why salespeople think shorter is better when it comes to presentations. Pack the highlights in under 15 minutes and let the audience fill in the blanks with their follow-up questions.
June 3, 2016 12:00 AM
Editor’s Note: This is part 2 of a two-part interview between author and consultant Tim Sanders and Matt Dixon, a group leader at CEB and co-author of “The Challenger Sale” and “The Challenger Customer.” You can read part 1 here.
June 2, 2016 12:00 AM
Editor’s Note: TimSanders, author of “Dealstorming,” interviewed Matt Dixon, a group leader at CEB and co-author of “The Challenger Sale” and “The Challenger Customer.” This is part one of a two-part interview.
May 30, 2016 03:54 PM
The time has long passed since a sales team could assume that a great presentation about their product or service would get them the orders they were after. With all the information now available through digital channels, your potential customers are probably already well versed in what you’re selling.
May 26, 2016 06:15 AM
Lead scoring is a methodology to rank prospects against a scale that represents the perceived value each lead represents to an organization. The resulting score determines how marketing will respond to each lead to propel the prospective buyer through the Revenue Marketing journey. Here are five best practices:
1. Start with the end in mind: enabling sales efficiencies
May 24, 2016 12:00 AM
Selling with insights is no longer optional — it’s mandatory for salespeople hoping to tell a distinct and remarkable story. But new research shows that if you’re only challenging your prospect’s status quo with surprising information and data points, you could be falling short of creating the urgency you need to convince prospects to change.
May 23, 2016 08:11 AM
For several decades, sales leaders and managers have favored the practice of calling higher in customer organizations. Over the same time span, this idea has persisted but the business environment has undergone many changes. Technology has changed the way we sell and the way our customers shop and buy. Recessions have given way to recoveries, and yet we still take it for granted that calling higher leads to larger sales, more revenue, and more profit.
May 20, 2016 06:50 AM
How does your company improve profitability? And who is responsible for this growth?
These were two of the core questions we – in collaboration with CFO Research – asked in a survey of more than 100 senior finance executives in companies with $1+ billion in revenue. As you’d expect, the results pointed to finance as the current guardians of profit growth, but the future outlook pointed to a much broader, more collaborative effort.
May 19, 2016 12:00 AM
Just as CRM platforms revolutionized the sales industry, marketing technologies are becoming indispensable for businesses all over the world. Yet despite growing adoption, one misperception lingers: that these tools are relevant only to marketing leaders. The truth is that marketing automation impacts the entire C-suite — and that’s important when justifying the investment to key stakeholders.
May 18, 2016 12:00 AM
Have you ever spent time browsing the racks of promotional pamphlets that litter the lobbies of lower-priced hotels? Every possible option is arrayed before you, but unless you’re especially committed to the search, it’s hard to justify scanning them all just to find one option you’d care to consider.
May 16, 2016 12:00 AM
As veteran consultants, we have worked with practically every type of sales force, so we are rarely surprised by the clients we encounter. However, we have to admit we suspected someone was joking when we heard that a Las Vegas casino wanted us to help a sales force that services high-stakes gamblers. Were we being set up by a devious reality TV show producer? After finally recognizing that this was not a joke (and after a fair amount of negotiation over who would get to be on the team), we packed our lucky bags and set off to one of the most surreal locations in America.
May 13, 2016 07:16 AM
In the 2008 Olympics, Michael Phelps won the gold medal in the men’s 100M butterfly beating out Milorad Cavic by a mere .01 second. Literally, in the 1/30th time it takes to blink, Phelps’s dreams were realized and Cavic’s dreams were dashed.
Over the course of a salesperson’s lifetime, it’s inevitable that you will face this same struggle. You will be told no, be rebuffed, and even be harshly rejected due to the difference between you and your competitor over what may seem to be a minor or even trivial difference.
May 11, 2016 12:00 AM
There are eight steps in the process for you to discover yourself. Some of you can get through them in a few days, and for some others it may take weeks, or even months.If you have never really thought about your life as having mission and purpose, it will take you longer. No matter where you are in terms of self- awareness, and whether or not you know your true purpose in life,these eight steps will prove invaluable in your search for a better life and a better you: Let’stake a closer look at those eight steps now.
May 9, 2016 12:00 AM
It’s a classic enterprise sales rep scenario. In a day packed with in-person meetings and phone calls to chase down deals, your field sales rep is tied to a table at a Starbucks between client locations. He has his laptop and 15 minutes to spare before walking into the next big meeting with a major prospect. Your rep wants to be prepared and to make the most of the meeting, which means he has to digest case studies on similar clients. He must be on top of specific industry trends and challenges, and how the product uniquely solves them.
May 5, 2016 07:20 AM
We live in the era of the vendor. Any given company is probably working with a number of vendors, from outsourced tech support to marketing agencies, who in turn may have their own subcontractors. The competition for business is intense.
That doesn’t mean vendors are a dime a dozen, but it does mean that some companies view their vendors as easily replaceable. If you’re in the business of managing customer relationships, you'll enjoy a strategic advantage (and a more mutually rewarding relationship) if you elevate your status to that of a valued partner.
May 3, 2016 04:56 PM
With his new book, “Smarter Faster Better: The Secrets of Being Productive in Life and Business,” Pulitzer Prize-winning New York Times business writer Charles Duhigg has followed up his bestseller on habits with a close look at the choices the most productive among us make that the rest of us don’t.