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July 30, 2010 11:16 PM
Bold Software has announced its integration module for Salesforce CRM has now gone live on the Force.com AppExchange.
July 30, 2010 11:14 PM
Report finds baby-boomer spending still strong while private-label segment grows in popularity.
July 30, 2010 11:14 PM
Customer satisfaction is important across all retail channels, but it’s even more important for c-stores, due to the small amount of time they have with customers.
July 30, 2010 11:10 PM
Customer satisfaction is an exciting initiative when a company is setting up its customer feedback tracking system, getting a first look at the data, making customer experience changes, and seeing positive results. But the real challenge comes in the day-to-day, year-after-year slog to gain actionable feedback, use that to impact customer loyalty, and differentiate the company from the competition.
July 30, 2010 11:18 PM
Box.net, a Web-based service enabling businesses to share, manage, and access files online, has announced an integration with Salesforce.com.
July 30, 2010 11:18 PM
BoxTone has extended its mobile user management solution to manage, track, and control iPhone, Palm Pre, Windows Mobile and other ActiveSync-based smartphones.
July 30, 2010 11:15 PM
Although the number of attendees at tradeshows continues to drop in the face of economic recession, exhibitors have cause to remain optimistic, suggests a new whitepaper.
July 30, 2010 11:15 PM
Centric introduces Goldenrod(TM) content-managed widget system to allow marketers easy updates to content and style of profile pages.
July 30, 2010 11:10 PM
Will adding social features extend their reach?
July 30, 2010 11:15 PM
Leaders in branding strategies recognized in second annual event.
July 30, 2010 11:10 PM
Your most valuable sales tool is often the most overlooked and under-utilized one: your company brand.
July 30, 2010 11:10 PM
Even when a company is doing great, a bad piece of business can rock confidence in the brand.
July 30, 2010 11:10 PM
Senior leaders can walk down the halls and ask their people how their company is perceived. But is an internal perspective the best guide for how the outside world views your company? There is a tremendously valuable, untapped resource to help you learn some of the best insights about your company: your clients.
July 30, 2010 11:10 PM
Businesses need to ensure they are united internally in order to have a more powerful reach externally. Here are four ways to make it happen.
July 30, 2010 11:18 PM
Many large brands are still struggling to become part of the social networking universe, according to a new study by Cleveland, Ohio-based WorkPlace Media.
July 30, 2010 11:10 PM
Twitter's 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar.
July 30, 2010 11:18 PM
Nearly half of food and beverage category shoppers and almost 60 percent of health/beauty and household goods category shoppers buy their favored brand even when a cheaper alternative is available.
July 30, 2010 11:12 PM
As consumer confidence continues to hit all-time lows, more marketers are getting into the insurance business.
July 30, 2010 11:12 PM
New report examines the role of music in social media and how brand owners can adopt recorded and live music to reach young audiences that have stopped using traditional media.
July 30, 2010 11:13 PM
The head of the House committee overseeing bailed out banks explicitly states support for incentive travel.
July 30, 2010 11:10 PM
Your ability to manage effectively in a period of turmoil, uncertainty, declining sales and customer anxiety is a true measure of your maturity, professionalism and character.
July 30, 2010 11:12 PM
There is an existing tool and process any company can use to get started in aligning its sales and marketing—the marketing and sales plan.
July 30, 2010 11:13 PM
This year 900,000 people are expected to graduate from universities and colleges in the US. This new and eager talent will be ready to enter the workforce, but as we all know, 2009 is a tough year for employment. What skills do the marketers of today and tomorrow need to secure a job and succeed?
July 30, 2010 11:13 PM
What skills and tools are needed for your organization to have the right stuff?
July 30, 2010 11:13 PM
The idea behind competitive and market intelligence is that when applied properly, it helps a business create competitive advantage. And yet, many companies—regardless of size—are no longer making the necessary investment in primary market research.