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July 31, 2010 12:15 AM
New LV-Series Multimedia Projectors include widescreen WXGA-resolution model with 3,000 lumens and XGA-resolution models with 3,500 and 3,000 lumens
July 31, 2010 12:12 AM
To make it easier for advertisers to adapt their TV ads to a digital network of screens in office elevators, Captivate Network said it would accept 30-second spots.
July 31, 2010 12:14 AM
Aegis Group's Carat said today that both global and U.S. ad spending would be substantially worse for full-year 2009 than it had previously forecast.
July 31, 2010 12:12 AM
Chances are, one of the toughest decisions you face is how to handle your recruitment and retention plans. These turbulent times, with continued U.S. job losses, have resulted in sales employers continuing to be cautious with their headcount plans.
July 31, 2010 12:13 AM
Carlson Marketing, an incentive industry pioneer and one of the largest firms in the business, announced this morning that it was being purchased by Montreal-based loyalty management firm Groupe Aeroplan for $175 million
July 31, 2010 12:14 AM
New partnership marks a first for consumer incentive redemption options.
July 31, 2010 12:20 AM
Carlson Marketing is now offering direct access to order prepaid cards through its new self-service site, www.prepaidimpressions.com.
July 31, 2010 12:18 AM
Carlson Marketing has partnered with PayPal to provide another redemption option for participants in client loyalty and engagement programs.
July 31, 2010 12:18 AM
Data from AIR Marketing's analysis highlighted to the BBB just how crucial and valuable an integrated communications program for newly accredited businesses could be to retaining them within the critical first and second years.
July 31, 2010 12:16 AM
Founded in 1996, Blue Coat Systems provides application delivery networking infrastructure products to more than 15,000 customers worldwide, including 81 percent of the Fortune Global 500.
July 31, 2010 12:12 AM
Positive cash flow is the name of the game in today's uncertain market. The lack thereof is spurring companies to explore innovative ways to build revenue streams and improve business processes. It was in this vein that Innotas, an on-demand portfolio management provider, sought closer ties with its customers.
July 31, 2010 12:14 AM
Over the past year-and-a-half, in an effort to increase the efficiency and effectiveness of its marketing outreach, Constellation Energy has pursued an aggressive initiative to automate its marketing prospecting programs.
July 31, 2010 12:20 AM
One of the oldest methods for achieving sales growth is still one of the most effective parts of the marketing mix today: face-to-face sales. Many businesses, however, lack the staff and resources to deploy targeted face-to-face sales campaigns across geographies. Enter Cydcor.
July 31, 2010 12:12 AM
There has been much written and spoken of late about the decline of traditional media—specifically, newspapers and magazines. There has also been an enormous amount of discussion and hand wringing about what these traditional media companies and properties should, or can, do to save their printed skin.
July 31, 2010 12:10 AM
During the past year a new type of visual communication and collaboration software has emerged—one that enables sales and marketing professionals to communicate with the immediacy of e-mail, but with the visual richness and impact of Web conferencing. The result is shorter cycles for sales and for marketing projects of all types.
July 31, 2010 12:13 AM
When a company's market niche and prospects are not precisely defined, it's forced to "test the waters" by running ads or publicity releases in a wide variety of trade journals in order to generate a lot of initial inquiries. With this first round of inquiries in hand, the company can then narrow its focus and eventually refine its market niche by progressive qualifying of prospects and measurement of response from various media.
July 31, 2010 12:10 AM
In this economy, Sullivan's idea of Schneider Electric employing Second Life saved money for their client and themselves and helped PMI run a successful event—extremely close to a real life gathering—for both sides.
July 31, 2010 12:14 AM
As a leading provider of technology solutions for business, government, and education, CDW had experienced tremendous growth over the last few years. But as a result, important processes for sales management had become disparate and in need of fixing.
July 31, 2010 12:13 AM
In an effort to take the bull by the horns in this bear market, Hyundai used behavioral segmentation to identify what was keeping prospects from buying. Using this information, the company then developed a strategy enabling customers to part with their hard-earned dollars more easily.
July 31, 2010 12:12 AM
What does a mobile phone virtualization software company like Open Kernel Labs have in common with a small green iguana? Pretty much everything, as it turns out. Today, Iggy Wanna plays a starring role in the company's branding efforts, building and engaging its community through social media.
July 31, 2010 12:13 AM
Smart marketers can make changes that enable them to continue feeding qualified leads to the channel, while at the same time making changes that will help them absorb the required reductions in marketing spend. When the economy returns to more active levels, infrastructure changes position them to leverage the upturn.
July 31, 2010 12:13 AM
For nearly 20 years, infomercials have served as the foundation for Murad's marketing efforts. As customers rush to purchase the skincare products they've just seen on TV, outsourced call centers handle a significant spike in activity. With roughly 70 percent of inbound customers placing an order on a first call, these call centers enjoy a substantially high level of conversion. But what about the other approximately 30 percent who don't immediately convert?
July 31, 2010 12:10 AM
Brands tap do-gooder impulse to encourage consumers to pass along marketing messages.
July 31, 2010 12:16 AM
Cbeyond, a provider of communications and IT solutions to small businesses, has deployed FTS' Leap RevChain version 7.1, a billing, rating, and customer-care solution.
July 31, 2010 12:18 AM
Cegedim Dendrite has announced the availability of its Mobile Intelligence pharmaceutical CRM suite for the BlackBerry.