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July 31, 2010 12:13 AM
For most organizations, the marketing team is responsible for generating and managing opportunities and the sales team is responsible for closing deals. But when teams are misaligned, the demand generation engine is also misaligned. Left uncorrected, marketing will earn a reputation for generating bad leads, and sales may stop processing the leads altogether.
July 31, 2010 12:12 AM
As with any initiative, you can measure the impact of a social media effort only after you've determined the business outcome it supports and established performance-based objectives. One possible approach is to measure your social media similar to how you measure your public relations.
July 31, 2010 12:13 AM
Delving deeper into what matters to your customers is the key to growing revenue. Focusing on the profitable sources of revenue takes data-mining tools, customer research, marketing automation software, and the ability to perform customer analytics.
July 31, 2010 12:13 AM
Why is marketing always the "obvious" budget cut? It has a lot to do with how most marketers justify and allocate their budgets. Specifically, budgets still remain structured around programs, media types, and/or channels, rather than allocating resources against specific business outcomes.
July 31, 2010 12:20 AM
Online video platform Brightcove had announced an alliance with TubeMogul, a distribution and analytics service for online video.
July 31, 2010 12:16 AM
Broadlook Technologies has announced the launch of Profiler X, a sales and marketing intelligence tool.
July 31, 2010 12:13 AM
Build a better mousetrap, Emerson once wrote, and the world will beat a path to your door. But while no one's disputing Emerson's contribution to literature, the practicality of his advice in the context of today's business markets is another matter.
July 31, 2010 12:13 AM
Business analytics can be one of the most valuable "members" of the sales team by providing timely intelligence in areas such as tactical effectiveness and customer profiles. Using analytics, sales can scorecard, plan, and understand more about the client and anticipate opportunities for smarter decisions and improved business outcomes.
July 31, 2010 12:12 AM
Given enough time, and the right combination of offerings, businesses could see their sales level off in the short term and expand exponentially in the long term; simply by making a few adjustments to their business development strategy.
July 31, 2010 12:14 AM
Build a successful million dollar coaching program from the ground up.
July 31, 2010 12:18 AM
Transparent Language has announced the availability of its free Byki Global application for the iPhone.
July 31, 2010 12:13 AM
BzzAgent, a word-of-mouth media network with 550,000 consumer volunteers, is finding a new way to get the word out.
July 31, 2010 12:12 AM
No doubt, times are tough…but the strong will survive, and those with an aggressive winning attitude will rise to the top. One thing can be said unequivocally: There is a major difference between those companies that are positive and energized and those that are tired, complacent, and confused. The clear differentiator is a winning attitude.
July 31, 2010 12:12 AM
All businesses talk about the necessity of goals, objectives and tactics, and yet most find the prospect of creating this framework for sustainment and growth—and adhering to it—to be daunting. Why is this subject so scary?
July 31, 2010 12:12 AM
Leadership is much more than just commanding direction and applauding successes, but about inspiring others through action.
July 31, 2010 12:12 AM
At K.Coaching, we coach, consult, and train using the sales model of CPR, and have helped hundreds of sales leaders look at their business model and their sales plans very differently. Not only does the CPR model work, it is memorable and a proven method to have sustainable profitable growth.
July 31, 2010 12:12 AM
"How can we motivate our employees?" I'm often asked. This is a difficult question to answer without some knowledge about a customer's business environment and a bit of information about the employees who don't seem particularly motivated. Everyone is motivated is different ways, and motivation is a set of attitudes that directs behavior.
July 31, 2010 12:12 AM
While there's certainly no doubt many companies are struggling today due to the down economy and the fact that customers are spending less, simply waiting for a recovery will not help your company to maintain (or even increase) business in the near term. So what can you do?
July 31, 2010 12:12 AM
Everyone knows the importance of establishing a plan for business growth for 2009. But many business owners and sales leaders find it frustrating when their best laid plans are not executed and fail to yield the expected and anticipated results.
July 31, 2010 12:12 AM
Before we can even begin to tackle the challenge of time management and start changing habits, it is important to first understand and appreciate how precious of a resource time is.
July 31, 2010 12:18 AM
C2C, a provider of messaging system enhancements, has announced the release of its ArchiveOneExpress e-mail archiving product.
July 31, 2010 12:12 AM
Cybermarketing lessons come from an unlikely source.
July 31, 2010 12:15 AM
Daston Corporation has announced the release of a new tool offering real-time calendar integration for Google Apps and NetSuite.
July 31, 2010 12:12 AM
Management consulting firm Caliper has announced its Accelerator service.
July 31, 2010 12:12 AM
Retailers this year are taking anything but an old-school approach to their back-to-school campaigns.