3 reasons your company needs a social selling strategy

  • The average midsize or large company (1,000 employees or more) has 178 social media assets (Twitter handles, employee blogs, etc.), yet only 25% of companies offer social business training to their employees. (Source: MarketingEasy.net)
  • LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Source: SocialMediaB2B.com)

Moving pictures and sound – what a concept!

Russell Sparkman is President and CEO of Fusionspark Media (Fusionspark.com), a new media communications company that has headquarte

Event ROI Still Proves Vexing

Nearly nine in 10 surveyed brand marketers (89 percent) say events still hold some level of importance and value for their organization, with 31 percent considering them essential, according to a study issued by Chief Marketing Officer Council (CMO) and conducted in partnership with the Exhibit &

Results begin with raising expectations

The five functions required of a sales manager are coaching, performance management, recruiting, mentoring and motivation, says sales leadership consultant Anthony Cole (AnthonyColeTraining.com).

Don’t believe the hype

On the road to find out

5 Mistakes to Avoid When Entering a Foreign Market

Willy Brandt, the former German chancellor, gave the best advice anyone selling to foreign markets can possibly get: “If I am selling to you, I speak your language. If I am buying, dann müssen sie Deutsch sprechen."

Stephen Covey Is Gone, and I’m Not Feeling So Good Myself

I love Stephen Covey’s book, “The 7 Habits of Highly Effective People.”

The Great Myth of Technology

Are You Ready for the Customer Touch – Anywhere It Happens?

How often does the image a company builds through advertising and marketing match its treatment of customers through less glamorous touchpoints, like pre-sales, contract negotiations, on-boarding and billing?

Leadership Lessons from an Unlikely Source

Channeling your inner caveman