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July 30, 2010 11:14 PM
As a leading provider of technology solutions for business, government, and education, CDW had experienced tremendous growth over the last few years. But as a result, important processes for sales management had become disparate and in need of fixing.
July 30, 2010 11:13 PM
In an effort to take the bull by the horns in this bear market, Hyundai used behavioral segmentation to identify what was keeping prospects from buying. Using this information, the company then developed a strategy enabling customers to part with their hard-earned dollars more easily.
July 30, 2010 11:12 PM
What does a mobile phone virtualization software company like Open Kernel Labs have in common with a small green iguana? Pretty much everything, as it turns out. Today, Iggy Wanna plays a starring role in the company's branding efforts, building and engaging its community through social media.
July 30, 2010 11:13 PM
Smart marketers can make changes that enable them to continue feeding qualified leads to the channel, while at the same time making changes that will help them absorb the required reductions in marketing spend. When the economy returns to more active levels, infrastructure changes position them to leverage the upturn.
July 30, 2010 11:13 PM
For nearly 20 years, infomercials have served as the foundation for Murad's marketing efforts. As customers rush to purchase the skincare products they've just seen on TV, outsourced call centers handle a significant spike in activity. With roughly 70 percent of inbound customers placing an order on a first call, these call centers enjoy a substantially high level of conversion. But what about the other approximately 30 percent who don't immediately convert?
July 30, 2010 11:10 PM
Brands tap do-gooder impulse to encourage consumers to pass along marketing messages.
July 30, 2010 11:16 PM
Cbeyond, a provider of communications and IT solutions to small businesses, has deployed FTS' Leap RevChain version 7.1, a billing, rating, and customer-care solution.
July 30, 2010 11:18 PM
Cegedim Dendrite has announced the availability of its Mobile Intelligence pharmaceutical CRM suite for the BlackBerry.
July 30, 2010 11:18 PM
Celect.org, a provider of Web-based network services for membership organizations, has launched a new suite of business tools targeted at entities with limited financial and technological resources.
July 30, 2010 11:18 PM
obdEdge has released a consumer version of cellcontrol, a solution designed to curb the use of mobile devices while driving, for BlackBerry smartphones.
July 30, 2010 11:16 PM
Cellular South has announced the availability of the BlackBerry Pearl Flip 8230 smartphone from RIM.
July 30, 2010 11:18 PM
Cerado, a provider of mobile and Web-based software and services, has announced the release of the iPhone application Scanaroo.
July 30, 2010 11:18 PM
CGS, a global provider of virtual event solutions, has partnered with Image Media, a creative event management agency that produces custom design events for business audiences, to provide a turnkey virtual solution for Fortune 500 companies.
July 30, 2010 11:18 PM
Computer Generated Solutions (CGS) has partnered with Stream57 to integrate Stream57's StreamLine customizable streaming media platform into CGS's VirtualEvents365 platform.
July 30, 2010 11:18 PM
Computer Generated Solutions (CGS), a global provider of virtual events, and The CMO Club, a CMO-only peer-to-peer network, have announced a partnership to develop best practices for CMOs around virtual events.
July 30, 2010 11:13 PM
Unlike consumer purchases, the B2B buying cycle is often drawn out and complex. And from the seller's side, the process is costly and labor-intensive. Yet sales teams continue to spend most of their time on non-revenue-generating activities. Why? One major reason is the disconnect between sales and marketing that exists in many companies.
July 30, 2010 11:14 PM
Things may be a little less merry at the office this year.
July 30, 2010 11:10 PM
Tough times call for fresh approaches.
July 30, 2010 11:15 PM
Help desk product now available via software-as-a-service model.
July 30, 2010 11:10 PM
It's a new year and there are some common themes that are resonating in the strategic plans for those charting a course to succeed, or at least survive, in what is going to be a challenging selling climate.
July 30, 2010 11:10 PM
Tough economic times often go hand in hand with organizational change. The most obvious and often necessary move is to cut jobs when the top line drops, but it is also a time when companies often look to make changes to the structure of their organization. This is certainly not new to the nature of downturns, and it absolutely can be a good time to make change—when it feels like less risk.
July 30, 2010 11:10 PM
Somewhere along the way we lost our ability to write effectively, and the informality of electronic messaging hasn’t helped. Sales professionals, it can be argued, have the greatest opportunity to gain from being more effective in this area. The unfortunate reality is salespeople are some of the worst offenders.
July 30, 2010 11:10 PM
Plenty of companies whose fiscal years end within the next 60 to 120 days are starting to line up the chips on strategic investments—investments they believe will contribute to driving top-line growth in the coming fiscal year. The good news is, there's a tad more predictability as to whether or not the bets will pay off. The bad news is, there are a lot of variables that play a role in determining the potential impact.
July 30, 2010 11:10 PM
Many of us will never forget the harsh business climate of 2009. Most would like to forget it. And yet, in spite of the most brutal business environment since the Great Depression, 2009 was a fantastic year to see true leadership in action.
July 30, 2010 11:10 PM
Is your CRM system helping you to be more effective, or is it just a big myth?