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July 31, 2010 12:10 AM
New study shows direct-mail pieces can sway consumers' attitudes.
July 31, 2010 12:16 AM
A study by Empathica Partners and Aberdeen Group details how organizations can grow during the recession by focusing on customer feedback and implementing change.
July 31, 2010 12:12 AM
Win-loss research not only provides a valuable source of competitive intelligence, it also sheds light on the internal working of a company's sales processes and cycles.
July 31, 2010 12:13 AM
Small and mid-size manufacturing companies frequently believe their limited financial resources prevent them from doing much to determine their competitors' intentions or capabilities. In truth, a good deal of competitive information is either free or can be acquired at the cost of a phone call, photocopies, or the time to go and find it.
July 31, 2010 12:10 AM
Beginning this week, McDonald's is expected to launch the long-awaited national campaign for its new coffee line, touted as the biggest launch in the restaurant chain’s history.
July 31, 2010 12:18 AM
Compiere, a provider of open-source and cloud-based ERP solutions, has announced the availability of its ERP Connector for Salesforce.com's AppExchange.
July 31, 2010 12:10 AM
Incentive's Complete Survival Guide presents the incentive industry with a powerful tool to combat the recessionary slump.
July 31, 2010 12:18 AM
Concentrix, a provider of CRM and business management solutions, has achieved Authorised Education Reseller (AER) status from Microsoft, enabling Concentrix to supply heavily discounted educational licenses directly to qualifying customers.
July 31, 2010 12:14 AM
A jailed (but unrepentant) adman on the good old days of killer hoaxes.
July 31, 2010 12:14 AM
Recent reports revealing a slide in consumer spending and corporate profits appear to be tempering expectations for a mid-year turnaround.
July 31, 2010 12:20 AM
Confirmit, a global vendor of software for customer feedback, employee feedback, and Market Research, has partnered with Plum Voice, a single-source provider of automated telephony solutions, to offer a complete data collection platform.
July 31, 2010 12:13 AM
Salespeople are finding that they now need the ability to sell to more, and to more customers, over the Web in a way that is authentic and impactful—more personal than what a CRM can deliver.
July 31, 2010 12:18 AM
Constructive has announced the availability of lead management capabilities for its Partnerpedia family of online partner community solutions.
July 31, 2010 12:12 AM
You help your clients to avoid the pitfalls of short term thinking every day. Enjoy the benefit of your own advice and counsel. Start doing something, but make it manageable and realistic based on your ability to allocate resources.
July 31, 2010 12:13 AM
Collaboration at the retail-vendor level will be key the successfully navigating this challenging, changing landscape.
July 31, 2010 12:14 AM
Growth reflects largest increase since October 2001
July 31, 2010 12:13 AM
They may not quite be grateful for advertising. But consumers realize it pays the bills for much of the content they enjoy—and, for that matter, that it helps the economy to function.
July 31, 2010 12:14 AM
Participation in retail loyalty programs increases, especially among Millennials, as consumers look for savings.
July 31, 2010 12:13 AM
Many don't see signs of improvement.
July 31, 2010 12:14 AM
Despite the pinch of the economic recession, environmental shopping habits have not declined.
July 31, 2010 12:12 AM
Continental Airlines yesterday (Wednesday) signed a deal with Winstar Interactive Media to sell advertising on Continental's Web site.
July 31, 2010 12:13 AM
How a simple contract can motivate employees to create a more prosperous workplace
July 31, 2010 12:18 AM
Cooliris has introduced its Publisher Network, a new online advertising vehicle that launched in conjunction with the Infiniti G Convertible ad campaign.
July 31, 2010 12:16 AM
Coremetrics has announced the launch of AdTarget, a data syndication platform and online marketing application.
July 31, 2010 12:16 AM
Staffers say, "Organizations should practice the belief that the economy and the ecology are one thing."