There is a business case to be made for giving employees a greater voice in the workplace. People are more likely to embrace ideas and solutions of their own creation. That’s why autonomy is such a powerful motivator. What does it mean to be a boss who provides more autonomy to employees?
On the list of discussion topics with staying power, leadership has few rivals. Love, sex and death come to mind, but the first one scares us, the second one embarrasses us, and who really wants to think about the latter, much less talk about it?
eMarketer, which monitors trends in digital marketing, media and commerce, recently spoke with Maribeth Ross, Vice President of NetProspex, a business-to-business email and offline data services company.
The use of online video is at an all-time high and growing exponentially. According to Kissmetrics, a provider of Web analytics tools, online viewers are anywhere from 64 to 85 percent more likely to buy after watching a product video.
In 1984, Jim Koch, then in his mid-30s, made the leap from working in management consulting at Boston Consulting Group to start Boston Beer Co. The company, makers of Samuel Adams, rented space and equipment from other breweries for more than a decade before Koch purchased his first brewery. Today, Koch is a billionaire and Boston Beer Co. is the second-largest craft brewery in America.