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July 31, 2010 12:10 AM
The Deloitte Consumer Spending Index rose again in August, reaching its highest level since October 2007. The index, which monitors consumer cash flow to help predict future spending, moved up to 2.94 percent for August, up from a revised 2.39 percent gain a month ago.
July 31, 2010 12:14 AM
Overall spending grows for second consecutive month.
July 31, 2010 12:14 AM
Marketers have a lot on their shoulders. They are being tasked with helping sales meet top-line goals with demand slowing and sales cycles lengthening—all on a reduced budget. That's why response-driven demand generation is garnering a larger share of a smaller pie. It's getting personal: Mass-market branding initiatives are giving way to individual targeting.
July 31, 2010 12:20 AM
Demandbase, a provider of B2B customer acquisition solutions, has launched the next generation of its Demandbase Professional technology, complete with new sales and Web intelligence features to enable real-time monitoring and alerts of critical web activity.
July 31, 2010 12:18 AM
Demandbase, a provider of B2B customer acquisition solutions, has announced enhancements to its Demandbase Professional solution.
July 31, 2010 12:16 AM
Demand management software vendor DemandTec, Inc. will host an interactive webcast to discuss how retailers can improve business performance by managing the demand chain from promotion through inventory.
July 31, 2010 12:13 AM
It's the age-old battle within any organization—sales versus marketing. Why is that?
July 31, 2010 12:12 AM
Much is spoken and written about the skill of verbal selling, but there is much less how-to information when it comes to "Silent Selling."
July 31, 2010 12:15 AM
New Candystand.com survey reveals American workers are playing more online games during work hours despite layoff fears.
July 31, 2010 12:13 AM
There are many methods to estimate market and sales potential that are complex, expensive, and take a lot of time. They also happen to be unnecessary. Learn five simple methods that can be effectively employed by any company.
July 31, 2010 12:12 AM
New gift card management platform version for retail organizations and financial institutions launched.
July 31, 2010 12:14 AM
If you document the results in terms of leads received and dollars spent for each list and creative execution used, throughout the course of the year, you will have learned what types of direct-mail pieces had the best results. By comparing trending to previous years, you will have created a valuable tool for predicting and modeling future results through past successes.
July 31, 2010 12:10 AM
Several important direct marketing production technologies have already reached critical mass. These tools are all about controlling waste—working lean, mean, and green. You can't (or shouldn't) do business without considering these options.
July 31, 2010 12:16 AM
Direxxis, a provider of distributed marketing solutions, has announced the latest release of its Web-hosted dmEDGE marketing platform.
July 31, 2010 12:16 AM
Direxxis, a provider of distributed marketing solutions, has announced the latest release of its Web-hosted dmEDGE marketing platform.
July 31, 2010 12:14 AM
A Breakthrough Process to Reduce Risk and Seize Opportunity (Harvard Business School Press, $27.95)
July 31, 2010 12:14 AM
A Breakthrough Process to Reduce Risk and Seize Opportunity (Harvard Business School Press, $27.95)
July 31, 2010 12:13 AM
Stock and cash deal to combine character library.
July 31, 2010 12:13 AM
In good times and bad, polls in the U.S. find respondents looking askance at corporate CEOs as a group.
July 31, 2010 12:18 AM
DiVitas Networks is now offering enterprise social networking on all major commercially available mobile smartphones.
July 31, 2010 12:18 AM
The Direct Marketing Association has unveiled its Certified Marketing Professional program.
July 31, 2010 12:14 AM
Marty Latz is the founder of Latz Negotiation Institute (www.NegotiationInstitute.com) and ExpertNegotiator Planning & Management Software (www.
July 31, 2010 12:11 AM
Being able to capitalize on an economic downturn and emerge a more dominant industry leader requires great leadership and vision. It's also true that businesses that are paralyzed usually suffer from having too many managers and not enough leaders. That means C-level players may need to be replaced to facilitate change across the company.
July 31, 2010 12:14 AM
The decline in online help-wanted postings is slowing.
July 31, 2010 12:13 AM
In a poll of LinkedIn members, less than half said a CEO's presence makes an ad more credible.