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July 31, 2010 12:14 AM
If you document the results in terms of leads received and dollars spent for each list and creative execution used, throughout the course of the year, you will have learned what types of direct-mail pieces had the best results. By comparing trending to previous years, you will have created a valuable tool for predicting and modeling future results through past successes.
July 31, 2010 12:10 AM
Several important direct marketing production technologies have already reached critical mass. These tools are all about controlling waste—working lean, mean, and green. You can't (or shouldn't) do business without considering these options.
July 31, 2010 12:16 AM
Direxxis, a provider of distributed marketing solutions, has announced the latest release of its Web-hosted dmEDGE marketing platform.
July 31, 2010 12:16 AM
Direxxis, a provider of distributed marketing solutions, has announced the latest release of its Web-hosted dmEDGE marketing platform.
July 31, 2010 12:14 AM
A Breakthrough Process to Reduce Risk and Seize Opportunity (Harvard Business School Press, $27.95)
July 31, 2010 12:14 AM
A Breakthrough Process to Reduce Risk and Seize Opportunity (Harvard Business School Press, $27.95)
July 31, 2010 12:13 AM
Stock and cash deal to combine character library.
July 31, 2010 12:13 AM
In good times and bad, polls in the U.S. find respondents looking askance at corporate CEOs as a group.
July 31, 2010 12:18 AM
DiVitas Networks is now offering enterprise social networking on all major commercially available mobile smartphones.
July 31, 2010 12:18 AM
The Direct Marketing Association has unveiled its Certified Marketing Professional program.
July 31, 2010 12:14 AM
Marty Latz is the founder of Latz Negotiation Institute (www.NegotiationInstitute.com) and ExpertNegotiator Planning & Management Software (www.
July 31, 2010 12:11 AM
Being able to capitalize on an economic downturn and emerge a more dominant industry leader requires great leadership and vision. It's also true that businesses that are paralyzed usually suffer from having too many managers and not enough leaders. That means C-level players may need to be replaced to facilitate change across the company.
July 31, 2010 12:14 AM
The decline in online help-wanted postings is slowing.
July 31, 2010 12:13 AM
In a poll of LinkedIn members, less than half said a CEO's presence makes an ad more credible.
July 31, 2010 12:10 AM
New research from Publicis Groupe suggests consumers are open to offers amid the chatter.
July 31, 2010 12:14 AM
Hummer, Starbucks rated lowest for value.
July 31, 2010 12:10 AM
Use visual storytelling to convey your organizations message and value.
July 31, 2010 12:12 AM
Managers often pay little attention to details when negotiating distribution agreements, and understandably so: Such oversight seldom leads to any problems. Unless, of course, the distribution relationship unwinds.
July 31, 2010 12:14 AM
Vocalocity needed a way to connect the two departments to revive old leads and generate a better return on their investment in leads. With Marketo campaigns running on autopilot and enabling a seamless lead recycling process between marketing and sales, Vocalocity is now converting more leads into opportunities and closing more deals.
July 31, 2010 12:10 AM
Sustained sales success is all in the mind.
July 31, 2010 12:12 AM
Outsourcing customer service can be an effective way to reduce costs. It also can be an effective way to damage your most valuable asset—your brand's reputation. The learning organization should show the way to successful service outsourcing.
July 31, 2010 12:10 AM
Profits are falling, salaries and benefits are being cut, projects are being canceled, people are being laid off, plants are being shut down, and businesses are going under. When you're a leader, whether or not you have the title, what can you say? What should you say? This much is clear: You cannot not communicate.
July 31, 2010 12:14 AM
Tips to help your sales team meet their metrics—whether it's demo appointments, in-person meetings, or opportunities in the pipeline.
July 31, 2010 12:14 AM
Dow Jones & Co. is taking a direct aim at Bloomberg by launching a new online service for business professionals looking for in-depth information about specific industries.
July 31, 2010 12:14 AM
Consecutive monthly gains show signs toward economic recovery