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July 31, 2010 12:13 AM
Here are eight marketing strategies to gain momentum in a sluggish economy.
July 31, 2010 12:13 AM
Despite sobering employment data, a number of economists are indicating the great 2008-2009 recession has bottomed out and things are poised to get better. While we all wait with great anticipation to see how things progress, take this opportunity to adapt your marketing approach so that you are prepared as business conditions change.
July 31, 2010 12:14 AM
The famous Burger King slogan is more than just a catchy phrase—it's a business philosophy for success in trying times.
July 31, 2010 12:18 AM
Elementool, a developer of SaaS project management software, has released Help Desk version 5.1, an update to the company's CRM tool.
July 31, 2010 12:18 AM
Ntractive has released a mobile version of its Elements CRM cloud computing app for the iPhone and iPod Touch.
July 31, 2010 12:18 AM
Elite Meetings International introduced at the Motivation Show this week SpeedRFP, a new product for creating, submitting and tracking RFPs online.
July 31, 2010 12:16 AM
New sales application helps reps visualize buyer activity and needs
July 31, 2010 12:10 AM
Here are some essential "musts" relating to message headers, the message body and e-mail lists.
July 31, 2010 12:18 AM
Campaign Commander, an on-demand e-mail marketing platform from Emailvision, can now be fully integrated with salesforce.com.
July 31, 2010 12:16 AM
Marketers must make stronger cases to earn their dollars.
July 31, 2010 12:10 AM
Search marketing is becoming the best customer acquisition tool in the online space.
July 31, 2010 12:11 AM
A number of advancements have helped sales professionals over the past three decades. Professional sales training is now required, as is the need for useful technology that creates efficiency with customer relationships. Independent of that, however, the world's current challenges are changing the manner of selling itself. New issues await today's professional, requiring flexibility, tenacity, and the need to educate himself in a variety of disciplines.
July 31, 2010 12:14 AM
Almost all plan to maintain, increase benefits from employer programs.
July 31, 2010 12:15 AM
New Wells Fargo health benefits survey reveals employers biting the bullet to keep health benefits up to par and employee out-of-pocket costs low.
July 31, 2010 12:14 AM
Employee benefit packages have come under greater scrutiny, according to new findings from Prudential Financial, Inc.
July 31, 2010 12:14 AM
Unemployment dips to 10 percent in November, hiring still stagnant.
July 31, 2010 12:10 AM
According to a 2008 CMO Study, "The traditional relationship between sales, marketing, and channel groups is more agnostic than synergistic." If your organization is experiencing friction between the two groups, immediate attention toward mending the relationship is critical.
July 31, 2010 12:10 AM
While many business managers see only doom and gloom ahead, some are focusing on a new way to unlock a prosperous future—even in a tough recession. Through the game-changing principle of engagement, companies can learn to use technology and best practices to extract new revenue from their existing customer base.
July 31, 2010 12:13 AM
Strategy is the only answer to finding funding for your sale in an economic downturn.
July 31, 2010 12:13 AM
Strategy is the only means to find funding for your sale in an economic downturn.
July 31, 2010 12:13 AM
Why do we ever lose a sale if we have the best offering and are competitive on price? We reached out to thousands of salespeople and studied top performers to answer this question. We found the best salespeople do something very different than the status quo: Instead of diving into product-related benefits, they discover how their leadership and company can fit in with the prospect’s larger business agenda. And consequently, they win.
July 31, 2010 12:13 AM
During a sales cycle, we're not always around to influence the buying team. Most of the selling is done internally behind closed doors. But even this doesn't happen if we don't get someone passionate about our help.
July 31, 2010 12:15 AM
GlobalSpec Economic Outlook Survey reveals engineers and technical professionals are continuing project work, performing an increasing amount of work, research and product search online.
July 31, 2010 12:18 AM
Rainmaker Systems has introduced its ViewCentral 6.5 SaaS Learning & Event Management Solution (LMS) for revenue and Webinar/event management.
July 31, 2010 12:20 AM
Epicor Software Corporation has introduced Epicor Retail Mobile Marketing for retailers, a personalized marketing channel for targeting mobile consumers.