One word that changes everything

As this issue was going to press, the Wall Street Journal published a story by Bill Gates in which he explained that the secret to fixing the world’s biggest problems could be summarized in one word: measure.

5 Steps to Creating Your Own Company Culture

To ensure success, a company’s culture needs to be structured to align with the wants, needs and demands of its employees and customers. Companies must be transparent in what they do and why they do it to attract and retain people, and they must treat employees and customers like they matter.

The new ABCs of selling

Daniel Pink's new book, “To Sell Is Human,” offers a fresh look at the art and science of selling and states that everyone is in sales in one fashion or another.

Top Performers - January-February

Artistic expression

Product Review - January-February

If StubHub had not already laid claim to its Ticket Oak anthropomorphized mascot, the gift card industry would be a perfect fit. The utility of gift cards is absolute. And the gift card “tree” that is a staple of any self-respecting grocer is testament to the popularity of the plastic, pocket-sized currency.

How far we’ve come; how far we can go

In researching our cover story topic, we discovered Funnelholic.com, a fun and insightful B2B blog by Craig Rosenberg, an independent consultant based in Northern California. In his Jan. 5 post titled “Ridiculous ramblings about the marketing automation market,” Rosenberg talked about the changes this new software platform has already experienced.

Bots Rule

Read the online conversations regarding marketing automation and it quickly becomes apparent that different companies have vastly different comfort levels regarding their use of this highly publicized high-tech tool (if they’ve adop

The 3 conversations that follow feedback

Three conversations follow negative feedback: excuse, denial and/or tell-me-more.
Dan Rockwell, who comments regularly on leadership at leadershipfreak.wordpress.com, explains:

How to lead without making decisions

The corner office is a bastion of great leadership ideas, which is why The New York Times has a regular Q&A feature of the same name. Recently, they spoke with Kon Leong, co-founder of ZL Technologies, a creator of electronic content archiving software, and talked a lot about his hiring practices.

Where technology will take your next off-site

Technology continues to impact the look and feel of off-site meetings. If you’re still debating the appropriateness of live tweeting at your conferences or training sessions, you’d better let someone else plan them.

Total business travel spend and group travel both expected to grow

 

Business travel spending growth slowed through the tail end of 2012, but the forecast for 2013 is more positive, provided there is a continued easing of economic and political uncertainty.

Growth through branding

Every company is a brand, even if it doesn’t do any outright branding activity,” write brothers Philip and Milton Kotler in their new book, “Market Your Way To Growth: 8 Ways To Win” (John Wiley & Sons, 2013).

Tools for Building Brand

Marketers can draw on many tools to win attention and create preference in the target market. The choice they make depends on the relative coverage and productivities of the various tools in relation to their costs. Effective branding options beyond traditional advertising include:

3 common sales and marketing messaging myths busted

Have you ever watched Discovery Channel’s MythBusters? In each episode, the hosts take urban myths and put them to the test. Using scientific methods, they confirm, deem plausible or bust these various myths.
Unfortunately, when it comes to sales and marketing myths, we can’t take to the lab like the MythBusters team and physically blow them to smithereens…but we can still bust them.

Brilliance in your midst

Learning doesn’t always have to come through formal training. That message is frequently preached, but just as frequently neglected.

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