What’s the difference between launch strategy and go to market strategy? How is your company using LinkedIn to generate more sales? Do you have a separate LinkedIn profile for your company or do you use your own?
Rewarding results is a game that safety program managers abandoned long ago. A safety program that rewards people for not having accidents leads to unwanted, even unscrupulous results without actually changing the behavior that would lead to improved safety.
Some of the most intelligent online rants and discussions on sales and marketing topics occur at consultant Todd Youngblood’s YPSGroup.com. Recently, Youngblood blogged about expectations and reality of trade show marketing. He gave us approval to share it with you.
The most senior person in attendance definitely should not run a work session. As a matter of fact, if there is more than one person in the room who knows how to facilitate, the task should go to the most junior. This frees up the greatest number of senior personnel to contribute to content.
In 1984, Jim Koch, then in his mid-30s, made the leap from working in management consulting at Boston Consulting Group to start Boston Beer Co. The company, makers of Samuel Adams, rented space and equipment from other breweries for more than a decade before Koch purchased his first brewery. Today, Koch is a billionaire and Boston Beer Co. is the second-largest craft brewery in America.