Marketing Asset Management Grows Up

By SCOTT RICHARDSON

It starts with the realization that it would be useful to exchange data between your company’s marketing systems and your enterprise ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) applications.

When "Value" Means What It Says

By MICHAEL LEIMBACH

How To Produce Bigger Profit Margins

By NICO SCHINAGL

Think the economy is hurting your profit margin? Think again.

Managing A Prima Donna Salesperson

Most sales managers I know have a love/hate relationship with the prima donnas on their sales teams. They love the star player’s passion and hard work; they hate the self-centered behaviors that demoralize or discourage the rest of the team.

Building Mutually Beneficial Relationships

By THOMAS A. FREESE

Aligning Sales and Marketing: The Role of Training

By JOHN GOLDEN

What’s Next: Sales and Marketing Integration

By PAUL RAFFERTY

Over the past three years, much attention has been paid to sales and marketing “alignment.” That is, these two functions have worked toward mutually defining the ideal prospect profile, how leads are scored, when marketing should hand-off to sales, when sales should hand back to marketing, etc.

HAL the Hiring Director Can’t Go It Alone

By JOHN S. FURMAN

We all remember those chilling words spoken by HAL, the computer, in 2001: Space Odyssey, “I’m sorry Dave, but I cannot allow you to do that.” Imagine, a computer telling a human what he can do! That could never happen… right?

Humanizing Online Commerce

By LIEF LARSON

 

The 7 Deadly Sins of Sales Management

By JOHN TREACE

I have been part of many business turnarounds in my career, and in all situations I have noted the errors consistently made by sales management, all of which negatively impact team morale and sales. Here are seven of the deadly sins of sales management.

The Key to Sales Transformation Success

By LOU SCHACHTER

Remember Twister, the game where you spin a dial and get instructions to put your left foot on red and your right hand on green? Before long everyone is tangled together and dropping in a heap, laughing hysterically.

Be Aware of Time Traps and Tools

By KEVIN T. McCARNEY

Of all the influences in our lives, time seems to be the one we feel we have the least ability to manage. But actually, it is the one we have the most control over. In fact, it’s an area of opportunity.

Selling to the Government

By MICHAEL KEATING

Sales Mobility: What Your Sales Reps and Customers Need

By TIM HANDORF

The sales industry is constantly on the go and let’s face it, selling is not a “some of the time” thing. It’s an “all the time” thing. Sales executives are expected to always be upselling existing customers and finding new customers. Selling is in your blood and salespeople know it is most effective when they are out on the road selling.

Employee Engagement Starts With Communication

By Jennifer Lumba

Sales and marketing teams can only achieve and surpass goals with strong employee engagement. While the ends once always justified the means, they don't anymore. Companies can no longer survive and strive with the one-hit wonders. We need individuals and teams that embrace the here and now as well as the later.

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