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July 30, 2010 11:20 PM
Marketing services firm Epsilon has announced it is developing a direct-to-consumer marketing solution for Kraft Foods, including database and data management, consumer data integration, permission-based e-mail marketing services, multi-channel campaign management, and interactive Web services.
July 30, 2010 11:18 PM
Owing to a newly announced partnership, clients of Equifax and IXI will both gain access to segmentation solutions providing insight into a household's financial profile and capacity to pay.
July 30, 2010 11:12 PM
Zetadocs for Microsoft Dynamics GP released to simplify sales process.
July 30, 2010 11:18 PM
eReleases has launched a free headline rewriting service for press releases, Headline Tune Up, targeted to small- and medium-sized businesses.
July 30, 2010 11:20 PM
ERP software developer Tuple has launched iTuple, an integrated CRM application for the iPhone and iPod Touch.
July 30, 2010 11:20 PM
eSpatial, a provider of Web GIS and GeoBI (Geographic Business Intelligence), has introduced its latest offering, iSMART6.
July 30, 2010 11:16 PM
Everything Channel, a division of United Business Media, has announced a strategic partnership with Ethofy to offer technology vendors with greater visibility into partner marketing programs.
July 30, 2010 11:13 PM
Independent reps have their own business goals and requirements. There are built-in differences that can lead to tensions, and even an adversarial relationship, unless the independent channel is treated as a business partner. Just as in marriages, the relationship is usually only as good as the weaknesses of both parties and their ability to communicate.
July 30, 2010 11:18 PM
ValueSelling Associates has released an enhanced version of its eValuePrompter product—an Internet-based tool for prospect qualification, opportunity management, forecasting accuracy, and closing deals—designed for integration with CRM systems.
July 30, 2010 11:14 PM
Despite what is expected to be the slowest decade for population growth in the last 50 years, retail investors must continue to search diligently for markets whose continued growth offers the best chance for long-term success.
July 30, 2010 11:13 PM
Affluent consumers are joining in the national skittishness about spending money during a deep recession.
July 30, 2010 11:18 PM
As the "great recession" continues and consumers hear conflicting messaging about when the U.S. economy will improve, shoppers from all income levels are increasingly seeking out and taking advantage of deals at the grocery store.
July 30, 2010 11:16 PM
eVerge Group has announced the launch of its ReadyExpress accelerated CRM On Demand solution.
July 30, 2010 11:12 PM
An excerpt from “Pull,” by Keith Chambers.
July 30, 2010 11:18 PM
Interactive marketing company eWayDirect is expanding its presence into South Florida, with services including e-mail, search, and social media marketing.
July 30, 2010 11:18 PM
eWayDirect has announced the release of Direct|Connect 4.0, an integrated online marketing platform for Web-based businesses.
July 30, 2010 11:12 PM
News Corp. has picked former Facebook top executive Owen Van Natta as the new CEO of its MySpace social networking site.
July 30, 2010 11:14 PM
The key to selling in tough times is exceeding expectations, the means by which value is created and things get sold. You can exceed expectations in price, quality, or service—and possibly all three—but you must understand what it really means to exceed expectations before you can actually do it.
July 30, 2010 11:14 PM
Online courses designed to help telesales professionals close more deals, faster.
July 30, 2010 11:14 PM
Exclusive research uncovers pockets bulging with labor-saving devices.
July 30, 2010 11:15 PM
Overwhelming majority of executives say it may take four or more months to find a new position.
July 30, 2010 11:18 PM
Exo B2B Integrated Marketing, a Montreal–based firm founded in 2002, has added B2B public relations to its core competencies.
July 30, 2010 11:16 PM
Experian Marketing Services has launched Next Product Purchase, a model designed to help catalog marketers pinpoint future products and purchase channels at a household level.
July 30, 2010 11:18 PM
Experian QAS, a provider of address verification software and services, has released QAS for Salesforce CRM.
July 30, 2010 11:16 PM
Extreme Networks, an Ethernet networking provider, has adopted Perks.com's employee recognition solution to power its new channel partner rewards program.