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July 31, 2010 12:13 AM
Sales is greatly impacted by the gender differences—after all, sales is all about communication with men and women.
July 31, 2010 12:14 AM
Report identifies 11 segments marketers can use to target young males and females.
July 31, 2010 12:15 AM
Marketing automation capabilities added to Genius' demand generation and e-mail marketing services.
July 31, 2010 12:18 AM
Genius.com has introduced a URL shortener designed to track both structured marketing campaigns and ad hoc social media "conversations."
July 31, 2010 12:20 AM
Get Satisfaction, a social CRM provider, has announced the availability of its Get Satisfaction Integration application on salesforce.com's AppExchange.
July 31, 2010 12:11 AM
Brands that don't embody all the elements of engaging narrative will fail to thrive.
July 31, 2010 12:12 AM
Marketers can reach a wide range of key demos with early forays into casual gaming.
July 31, 2010 12:12 AM
If you’re not inviting your current clients to be part of your sales team, you’re leaving money on the table—every single day. If you ask them, they'll be happy to refer you. But, you have to ask.
July 31, 2010 12:11 AM
The general consensus is that gift card sales will be down this 2009 holiday season. But that doesn’t mean there aren’t some bright spots for this segment on the horizon.
July 31, 2010 12:11 AM
What could such culturally savvy trendsurfers possibly need? Here are a few options.
July 31, 2010 12:18 AM
Gist, an online service for managing personal and professional relationships, has released an app for the iPhone.
July 31, 2010 12:12 AM
Aruba is not only a place for rewarding achieving employees but a destination with many socially focused organizations that need financial and hands-on help. Incentive programs on the island can incorporate fun projects that change the lives of local children and women for the better.
July 31, 2010 12:13 AM
Salespeople need to be able to close the deal by not giving up too much in price negotiations. In an economic downturn, heightened fears and concerns over losing the deal or alienating the customer tend to dominate the pricing process. When fear sneaks into a salesperson’s pricing decisions, the result is very predictable: Margin dollars are left on the table that simply can’t be afforded to slip away.
July 31, 2010 12:20 AM
Josiane is a global thought leader and recognized as one of the world's leading experts on inside sales teams and management talent. This excerpt is featured in Chapter 6 of her book, "Smart Selling on the Phone and Online."
July 31, 2010 12:18 AM
As the global economy begins its turnaround, the global advertising market is showing signs of improvement.
July 31, 2010 12:12 AM
Global consumer confidence has reached an all-time low, according to the Nielsen Global Consumer Confidence Index released today.
July 31, 2010 12:18 AM
Global consumers are increasingly feeling confident about the state of the economy and their own finances, and while Asia has spearheaded that rebound, signs are pointing to improved consumer behavior in other parts of the world.
July 31, 2010 12:10 AM
Nielsen study shows 93 percent of North American consumers feel the recession is continuing.
July 31, 2010 12:11 AM
Surprisingly few executives are familiar with the ATA Carnet. With the economy continuing on its turbulent course, there's no better time than the present to discuss this subject—specifically, how use of the Carnet can save them hundreds (if not thousands) of dollars.
July 31, 2010 12:11 AM
When you're formulating ideas on countries you may want to target or collect information on, the use of telephonic interpreting services may be the most cost-effective way of determining whether there is a market for your products and services.
July 31, 2010 12:11 AM
Courts are increasingly holding global companies responsible for warning, informing, training, and protecting employees (including local nationals) with regard to foreseeable threats and emergencies occurring abroad. Do you have the processes in place to ensure your own employees are prepared?
July 31, 2010 12:11 AM
One merely has to be reminded of the large number of executives victimized by acts of crime and political violence to understand the importance of conducting safe international conferences. If you're tasked with planning international meetings, or planning to attending one, several issues are of paramount importance.
July 31, 2010 12:11 AM
Have you, your company, or anyone you know ever been a victim of economic espionage? Actually, it might be a good issue to bring up at staff meeting to see everyone's reaction: Many companies lack comprehensive counter espionage and information security programs designed to thwart IT and trade secret attacks.
July 31, 2010 12:11 AM
What should you do to protect your data if you lose your laptop on the road?
July 31, 2010 12:11 AM
Back in April, Julie Ann Mulligan—a Canadian visiting Nigeria as part of a Rotary Club exchange program—was kidnapped by four armed gunmen. Though eventually released unharmed, her experience provides several valuable lessons your company would do well to heed.