6 Ways to Use Call Analytics to Optimize Marketing and Sales

Marketers spend around $20 billion each year on Web and CRM analytics. That’s a lot of cash

Make Monday Morning Meetings Count

Sales Strategies for Uncertain Times

Many companies have taken cost-cutting initiatives over the last few years. In uncertain times, some leaders carefully select their growth opportunities and position themselves to capture market share. Others optimize their sales force effectiveness to improve competitiveness.

Product Review - September

The Employee Engagement Enigma

No One Buys Price

When coming to an agreement about the value of your product or service to a prospect, dropping price is a shortcut to building value; it in no way enhances the value of your proposition and in some cases can actually devalue your offer.

Try this exercise:

Performance reviews come under review

Targeting Top Prospects

Interrogated

What Can and Cannot Be Controlled In Sales?

Thinking Your Way To Increased Sales

A recent headline from a McKinsey report on sales trends spoke volumes: “Customers want it all.”

Develop Me or I’m History

Even during challenging economic times, your best and brightest have options. Failing to help them grow can lead employees to take their talents elsewhere. They become “history.”

What Do You Do With Leads That Aren’t Ready to Buy?

What do you do with your leads?

That’s a question a lot of companies (including ours) grapple with.

Sales & Metrics - What Are We Really Measuring?

As a consultative business development specialist my clients often ask me to provide metrics on my sales efforts. Fair enough, but what do they really mean?

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