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July 30, 2010 11:11 PM
If your CFO is poised to chop your marketing budget, grab his hand. Sharan Jagpal, author of Fusion for Profit, says that's the worst move your company could make right now. Here, he explains a few steps you should take instead.
July 30, 2010 11:10 PM
The Enterprise Engagement Alliance (EEA) has announced that Gallup is joining its coalition and will be presenting research at its upcoming Expo.
July 30, 2010 11:15 PM
How to Recognize and Reduce Office Politics (Jossey-Bass, $24.95)
July 30, 2010 11:12 PM
Brands must plug into the expanding base of players and their high levels of engagement.
July 30, 2010 11:10 PM
Behavior models for media consumption are often as sloppy as an overdressed hamburger. The more online and mobile video content you load on top of the beefy fundamental base of linear TV, the harder it is to get a good grip on your burger.
July 30, 2010 11:15 PM
Cloud storage service now avaialble for SMBs.
July 30, 2010 11:12 PM
A powerful selling tool could be staring you right in the face. It's the word-of-mouth marketing done by your satisfied customers. Here's the baffling part: Many companies aren't listening to their buyers; nor are they taking full advantage of their customers' recommendations.
July 30, 2010 11:12 PM
In this new economy, buyers are looking for the seller who's a jack-of-all-trades, or a jill-of-all-trades.
July 30, 2010 11:12 PM
No doubt about it: A woman's selling style is very different from a man’s. We have a unique set of values, communication traits, and behaviors—characteristics a woman must express when selling if she wants to feel comfortable and confident. Unfortunately, far too many women sell in a style that works better for men. To avoid watching your sales dreams evaporate into thin air, take heed of these techniques.
July 30, 2010 11:12 PM
It's a different world today. Buyers want evidence—and lots of it—to justify why a purchase will be a wise investment. The knee-jerk reaction from sales representatives is to oversell. Too many of them are slipping into some nasty habits, which creates discomfort for everyone. Make-the-sale anxiety is quickly turning into an epidemic.
July 30, 2010 11:12 PM
Everything was going exceptionally well, and your potential buyer could hardly wait to move forward. Then your worst fear surfaced: "Could you drop the price a bit?"
July 30, 2010 11:12 PM
Even notorious risk-takers are hesitant to buy in this economy. It's time to change your sales approach.
July 30, 2010 11:12 PM
Wow, this economy's taken more twists and turns than a roller coaster, hasn't it? But when it comes to selling to women, be reassured that once you know about their new buying habits, you'll be able to keep going—no matter what.
July 30, 2010 11:12 PM
Women are amazing at assimilating and managing endless details. But what works for us can also work against us. For example, women have a keen ability to make mountains of complex information appear crystal clear. All well and good…until a catalog's worth of features and benefits have been unloaded onto an unsuspecting prospect.
July 30, 2010 11:12 PM
You may be wondering what—if anything—is selling today. The "news at 6" gang would have us believe the financial sky continues to fall. But the NPD Group, a provider of consumer and retail market research information, tells a different story: Their Retail Response Indicator increased four points from March to to April.
July 30, 2010 11:12 PM
Listen up, men: Selling to a woman is a lot like dating. You'll either make a great first impression or you'll strike out. The ball is in your court, so you'd best familiarize yourself with some of the fatal mistakes men make both on a date and when selling.
July 30, 2010 11:12 PM
When selling to female business owners, do not mention "doom and gloom." A lot of female entrepreneurs are moving forward at the speed of light, and they need your product and service solutions more than ever.
July 30, 2010 11:12 PM
With 80% of purchases made by women, your sales success could depend on how quickly you adapt to their new spending habits.
July 30, 2010 11:13 PM
Sales is greatly impacted by the gender differences—after all, sales is all about communication with men and women.
July 30, 2010 11:14 PM
Report identifies 11 segments marketers can use to target young males and females.
July 30, 2010 11:15 PM
Marketing automation capabilities added to Genius' demand generation and e-mail marketing services.
July 30, 2010 11:18 PM
Genius.com has introduced a URL shortener designed to track both structured marketing campaigns and ad hoc social media "conversations."
July 30, 2010 11:20 PM
Get Satisfaction, a social CRM provider, has announced the availability of its Get Satisfaction Integration application on salesforce.com's AppExchange.
July 30, 2010 11:11 PM
Brands that don't embody all the elements of engaging narrative will fail to thrive.
July 30, 2010 11:12 PM
Marketers can reach a wide range of key demos with early forays into casual gaming.