If you want to improve employee engagement, it’s not enough to model best practices demonstrated by employers such as Zappos, Southwest Airlines, and other denizens of the various Best Places to Work lists.
It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. E-mail marketers spend countless hours and untold millions trying to make recipients click on a link leading to a landing page, but delivering only clicks is short-changing the company.
In his new book “The Hidden Agenda: A Proven Way to Win Business and Create a Following,” author Kevin Allen defines “real ambition” as the human desire to create something good where nothing existed before.
We’d be remiss if we reinvigorated the Sales & Marketing Management brand in print and online without including a kernel of wisdom from Seth Godin. If his blog (sethgodin.typepad.com) isn’t a regular read of yours, it should be.
If you’re finding it harder and harder to set up meetings with potential buyers, you’re not alone. Sales prospecting isn’t easy these days. But the real problem is that most sellers don’t understand how their prospects are evaluating their attempts to get in.
In 1984, Jim Koch, then in his mid-30s, made the leap from working in management consulting at Boston Consulting Group to start Boston Beer Co. The company, makers of Samuel Adams, rented space and equipment from other breweries for more than a decade before Koch purchased his first brewery. Today, Koch is a billionaire and Boston Beer Co. is the second-largest craft brewery in America.