Content Marketing Improves Thought Leadership Perception

Content marketing remains a significant hurdle for B2B marketers, yet those who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results and perception as industry thought leaders, according to the HiveFire's first annual B2B marketing research study of 100-plus B2B marketers.

Energizing the Sales Force in a Down Economy

By Kevin Sensenig, global vice president, Learning and Organization Development, Dale Carnegie & Associates, Inc.

Why Marketers Must Change to Engage Today’s Shoppers

By Jeff Weidauer, vice president, Marketing, Vestcom International

Promote Your Brand with Branded Holiday Gifts

By Barbara Wells, senior vice president of Marketing, Merchandising, Global Supply Chain, and Logistics, Staples Promotional Products

Going International: Ideas for Entering Markets Around the Globe

By Ramez Naguib, P.E., LEED AP, CEM, engineering sales & marketing director, McQuay International

Virtual Events or Virtual Worlds?

By Tricia Heinrich, senior communications director, ON24

Notification: The Secret Weapon for Improved Communication

By Larry Kettler, executive vice president, Sales and Marketing, MIR3, Inc.

A great salesperson is someone you’d love to spend time with at a cocktail party, someone who is engaging, enthusiastic, persistent, fearless, focused,and motivated. But managing a team of these energetic, independent individuals can be an entirely different story.

Get More Clients by Avoiding 3 Deadly Presentation Mistakes

By Terri Langhans
Congratulations! Your firm made it to the short list, and you've been invited to the new client interview. That's what they call it, anyway. In reality, it's a new business pitch that could be a shoot-out between you and "the other guy" or a lineup of back-to-back, dog-and-pony, show-your-credentials presentations where the client parades you and the competition in and out of a conference room all day.

On Schedule with PeopleCube

PeopleCube, provider of intelligent workplace management technology, launched Resource Scheduler 9.1, a feature-rich resource scheduling solution that improves the ease and flexibility of scheduling for event managers, mobile workers, end-users, and administrators through simplified means of reserving, updating, and monitoring resource reservations and events.

Maritz Research Acquires evolve24

Maritz Research acquired evolve24, a business analytics and research firm that uses traditional and social media to measure perception, reputation, and risk. Through their combined capabilities, both companies will offer business clients customer experience research that is more relevant and actionable, helping companies improve their businesses and their bottom lines.

Hyundai Promotes Dave Zuchowski to EVP of Sales

Fountain Valley, CA-based Hyundai Motor America named Dave Zuchowski executive vice president of sales. Zuchowski joined the Hyundai team in 2007 as vice president of sales. He is responsible for all sales, sales operations, market representation, field operations, and overall dealer relations. During his time at Hyundai, Zuchowski has improved sales and market share, while also improving the quality of Hyundai's retail network.

Who Made the 2010 Brand Keys Loyalty Leaders List?

Cosmetic and moisturizer brands, including Mary Kay, Estee Lauder, and Clinique, accounted for a third of the 10th annual 2010 Top 50 Brand Keys Loyalty Leaders, in the annual survey by Brand Keys (www.brandkeys.com), a New York-based brand, customer loyalty and engagement consultancy. "The 'emotional engagement' that women share with their favorite beauty brands is very powerful," says Robert Passikoff, Brand Keys founder and president. Technology brands, primarily smart and cell phone brands, account for 26 percent of the Top 50.

The 11 Most-Deadly Sins in Sales & Marketing

By Neil Mahoney
Selling goes back to the days of Adam and Eve and the sales pitch made in the Garden of Eden. Selling is still very much with us, and will be with us come doomsday. Marketing, sad to say, is a relatively new discipline, and it’s already in decline.
Marketing is to business what G-2 is to the military—intelligence, strategy, and planning. It’s essential to creating strategies and programs that can be executed by the functions that report to it:

Time, Attention, and the 24-Hour Customer

By Adrian Ott

What Makes a Sales Organization Successful?

By Silvia Quintanilla, president, Industry Gems Sales Intelligence

Being in the business-to-business (B2B) sales profession for nearly 20 years has given me certain insights and revelations. I have seen first-hand how certain sales organizations thrive, while others languish.

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