Too many businesses are missing great opportunities

As digital commerce becomes increasingly important, small and medium-sized businesses (SMBs) have more opportunities then ever to market themselves and help them grow online. But the numbers suggest that it just isn’t happening.

Benefits of building strong brands

LinkedIn scores highest visitor-to-lead conversion

In a study of 3,128 B2B companies, LinkedIn generated the highest visitor-to-lead conversion rate at 2.6 percent, four times higher than Twitter (0.67 percent) and seven times better than Facebook (0.39 percent), according to HubSpot, an inbound marketing specialist.

What’s an App Cost?

AppMuse is a marketing services company that’s in the business of hooking up those who have an idea for an app with those who can develop it. The question they hear more than any other: What’s it gonna’ cost?

Lessons on leading those less boisterous

The sales world is overpopulated with extroverts. In fact, a knack for talking is what steered a lot of sales reps into their profession. But every now and then, an introvert sneaks into the ranks.

Prove the value of events or you’ll lose them

An increasing number of business-to-business companies have recently developed seminars, trade shows or other offsite events within their industry as a new revenue stream.

A mass market doesn’t automatically mean a mass customer base

To unleash the power of innovation to capture big markets, what matters is not how big any existing market is, but how many people are wrestling with a problem that no current offering solves, says Robyn Bolton, a principal at Innosight, a growth and innovation consulting firm.

Are employees ‘owed’ for sticking it out?

As the economy starts to improve, workplace surveys reveal that the average worker feels they deserve to be rewarded for remaining with their employer, taking on the work of others as downsizing occurred, and dealing with the gener

Tips for Better E-Mails

E-mail remains one of the most effective marketing tools for most businesses. It’s easy to automate and highly efficient at bringing in qualified new leads.

Keeping the fire hose from drowning you

Big changes - start small...right away

Leaders make great speeches about new visions and changes of direction. Resources are allocated to make these happen — training, analyses, etc. — but too often, six months or a year down the road, things are pretty much the same.

Create Conflict to Move Your Team Forward

If you want to develop a sales team that dominates its market, you’ll go out of your way to nurture and fan the flames of conflict whenever they arise, says consultant Paul McCord (

Trustability test

How will your company fare in the era of trustability? One indicator is how you’d answer these questions based on how things work at your company.

  • Has your company ever considered the possible benefits of making any of your intellectual property — patents, copyrights, proprietary information, etc. — more generally available to outsiders?

What product can you tie in with?

“Why the heck is that in here?” she asked.

She answered her own question the next time we went grocery shopping when she asked for a box of the same granola bars.