Gift card fever

Use of gift cards as incentives and rewards continues to boom, but many users remain oblivious to volume discounts.

Is technology costing you credibility internally?

You’re the boss, the leader, the master of business, yet your team is becoming increasingly frustrated with your overuse of technology in the workplace. Influence is essential to running a successful organization and can only be earned through the development of trust, credibility and respect. It comes from a leader’s consistent actions, execution and communication. Technology is no exception. It’s time to consider your digital behaviors and how bad habits may be costing you influence in the workplace.

Three ways to use data to drive creative

The world of big data is prevalent in every industry including marketing. I’ve been selling creative campaigns for more than 20 years, but clients are not responding to pure creative ideation like they have in the past. They expect the ideas to be rooted in data before we even discuss creative. The data is now driving the ideas.

The data science behind winning more deals

Data makes today’s world go round; there’s not much that can’t be distilled into a data point, and there’s not much about a company’s customers and prospects that doesn’t make its way into a CRM system for tracking and more intelligent decision-making. As sales teams get busier and are challenged to do more with less, it’s no wonder they are seeking out technology that allows them to personalize their approach in the most efficient way possible.

Leveraging multiple touchpoints

Today, planners still use a mix of high- and low-tech touchpoints to communicate with their constituencies. These results reveal several key insights planners can use to inform their choice of technology vendors.

Tech tools continue to enhance event experiences

As a technology arms race continues to invade every corner of business, those in the meetings and incentive travel industry keep a close watch for any tools that can increase attendee engagement, streamline registration, enhance experiences or otherwise increase the ROI of offsites.

Focus hacks for multitaskers

In an article written a few years ago, Michael Jordan, one of the greatest athletes of all time, listed 10 rules for maximizing competitiveness. Unsurprisingly, focus was numero uno. In Jordan’s mind, nothing was more important than focus.
Without focus, nothing gets done.

How full does your pipeline need to be?

How many sales leads do you need? Christopher Ryan, CEO of Fusion Marketing Partners, says a blog he posted a couple of years ago answering that question continues to be one of the most popular pages on the company’s website. To reach a monthly target for leads, Ryan says you need seven pieces of data:

It’s not cost, it’s worth

Asking what marketing costs is the wrong question. Asking instead what it’s worth provides a much better answer, states marketing blogger Matt Heinz.

A farewell to yawns

Why do so many brands botch their storytelling? Too many forget the story part, says Gaston Tourn, chief marketing officer for the social networking site Badoo. “No child has ever asked for a bedtime PowerPoint presentation,” he states.

Rush to execute leads to lack of marketing strategy

According to HubSpot, 63 percent of B2B marketers are concerned about getting more leads, yet nearly half cannot prove their marketing efforts are worth the spend. “Strategy is your roadmap to revenue, so start there,” says Tim Steele, chief strategy officer of the marketing consultancy The Cort Group.

Online provides opportunity for B2B companies

The ecommerce platform BigCommerce recently released its 2018 B2B Ecommerce Report. Based on a survey of more than 500 retailers who either do only B2B sales or a combination of B2B and B2C sales, the report concludes that “ecommerce is no longer nebulous for B2B but a driving force. Merchants need to take advantage of that growing opportunity or risk being left behind.”

The next best thing to being there

Back in the 1960s and 70s, the Bell phone system had a catchy commercial slogan I remember to this day: “Long distance. It’s the next best thing to being there.” It was all about extolling the virtues of connecting with distant loved ones using expensive long-distance phone calls.

5 questions to climb to new sales heights

You have sales goals to reach. You need your salespeople to reach their goals to get you there. But if you’re like most sales leaders, 40 to 70 percent of your people will fall short of their quota. You have to get the sales reps to change their behaviors. You must get them in line to produce results.

Are we missing opportunities to connect with buyers?

Selling is all about connecting with prospects — understanding their pain points and serving their needs. TrustRadius, a community of professionals sharing software reviews, surveyed more than 600 B2B technology buyers to take a closer look at how vendors attempt to influence buyers and where that fails to connect with what buyers want.