Sales & Marketing Management

Making sense of AI isn’t about making the right prediction — it’s about appreciating the perspectives and biases behind who’s talking, why they believe what they do, and where they land in a spectrum of perspectives, understanding that each have their own basket of opportunities.

In B2B marketing, where relationship-building and clear communication drive success, accessibility isn’t a nice-to-have. It’s a competitive advantage waiting to be claimed.

The CMO-CFO relationship is where growth momentum stalls. When finance and marketing operate from a shared definition of growth, the organization moves faster, invests smarter and builds more resilient brands.

In a fast-changing world shaped by artificial intelligence and augmented reality, the companies that lean into credibility will dominate the market in the coming year and beyond. But credibility cannot be manufactured. It has to be earned.

Your Brand Manifesto connects your big-picture vision with the on-the-ground actions that drive measurable growth. It's a living, breathing declaration of how your business will show up in the world.

B2B marketers in 2026 face a reality where buyers want personalized experiences, regulators keep adding compliance hurdles, and AI touches everything. In the end, it boils down to doing the basics better.

Utilizing AI technology within marketing, sales and business development strategies will differentiate the industry leaders from the legacy players.

AI isn't giving consumers what they want. AI is giving them what they want back to themselves. The brands that come out on top will harness the power of AI to make their consumers feel empowered, recognized and part of something bigger.

User-generated content is more than just marketing content – it’s proof that real people trust your brand. Using it in consumer-facing marketing campaigns can get you more engagement and conversions.

Selling with soul is centered in emotionally connecting and helping others achieve meaningful outcomes. It starts with being genuinely curious and wanting to help.

In SalesFuel's survey of B2B sales reps, sales managers receive high marks overall, but areas for improvement include adoption of AI in all aspects of sales.

Gallup reports that 70% of team engagement is directly influenced by the manager. Yet the SalesFuel study alarmingly reveals that a quarter of sellers say their manager fails to inspire them. It's up to sales managers to recognize personal motivators of each team member and offer rewards accordingly.

The best sales managers balance results with relationships.. They score highly in key areas of leadership, including communication, empathy and motivation.

While many reps experiment with AI tools, few understand where it fits into their company's sales ecosystem. Top-performing sales teams in the (near) future won't be the ones with the most data, they'll be the ones who know how to think critically, act ethically and sell intelligently in partnership with AI.