The Most Wonderful Time of the Year for Corporate Events

It’s holiday event time for businesses, and as an early holiday present, Cassie Brown, Chief Experience Officer at TCG Events, shares the top five words you should hear from your event planner:

4 Steps for Solving A Top-5 Sales Challenges

“How can I get in the door?”

The question has to rank among the top five most commonly asked questions from business development professionals. No matter whether I am doing a keynote, workshop or one-on-one coaching, if I am speaking about business development the question of how to “get in the door” always comes up.

Bridging the Great Divide Between Sales and Marketing

Marketing puts a lot of work into generating leads, but despite the effort, lead conversion rates often disappoint. That’s because, providing the sales team with quality leads is only one piece of the equation. Marketers also have to provide sales with the knowledge to help them convert those leads into customers.

Sales Training Can't Come from a Firehose

For many sales organizations, training salespeople is one of the largest investments made in performance improvement. From the onboarding of new hires to annual training events for the rank and file, billions of dollars are spent each year to improve the skills of employees. In fact, U.S. businesses spent more than $62 billion on training in 2012.

Lessons learned at IMEX America

The third edition of IMEX America, which was held in Las Vegas in October, proved to be the largest yet. IMEX Group Chairman Ray Bloom announced significant increases in all areas of the show.

Top Performers - November-December

Find your ‘window of awesome’

“We can’t all be Zappos or work somewhere supercool like Google. And I’m glad that we can’t, because if we were all the same, we’d all be perfectly ordinary,” states Scott Stratten in “The Book of Business Awesome/The Book of Business UnAwsome.”

Which way did your year go? And why?

Marketing is a verb, says Scott Stratten. Awesome is, too. So is sales.

Product Review - November-December

A funny thing happened at the Promotional Products Association International (PPAI) Expo in 2009 — some famous names showed up. The Expo, which is held each January in Las Vegas, is a smorgasbord of inexpensive giveaways and gewgaws that can be used in promotions, marketing campaigns, loyalty programs and to reinforce traditional advertising.

Are you building your B2B brand?

Incentive trips can mirror your corporate culture

A recent study conducted by the Incentive Research Foundation (IRF) found that the design and experience of a group incentive travel program offers a microcosm of the culture of its sponsoring organization.

‘Killing’ your company can be inspiring

Every organization wants to be thought of as “innovative,” but simply asking your employees to think outside of the box is unlikely to be enough to drive those game-changing ideas.

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