Not Just For Kids: How Gamification Can Help Fill Your Channel Pipeline

Gamification has become a popular method of improving sales because it works. Putting measurement devices such as leader boards, point totals, and scorecards in places where they are typically not found has been shown to improve performance.

How to Make B2B Data an ROI Catalyst

More than ever, marketing departments are feeling pressure from CEOs and sales vice presidents to prove the return on considerable marketing investments. Producing attention-capturing campaigns doesn’t cut it anymore without an ROI.

Why You Can’t Afford to Keep Sales and Marketing in Silos

As Frank Sinatra crooned, as far as love and marriage are concerned, you can’t have one without the other. It turns out the same holds true for marketing and sales — though even Ol’ Blue Eyes would have had a hard time writing a rhyming ditty around that pair of words.

7 Personalization Principles to Create Exceptional Sales and Marketing Experiences

Whether you are a business leader or individual contributor, figuring out how to keep your value proposition relevant in a growing era of technology (robots, kiosks, apps, etc.)is going to be critical for ongoing survival.

ABM and predictive analytics: Two nails in the B2B salesperson’s coffin?

As I prepare to write this article, a hundred things are running through my mind. First it’s June and the quarter close. Simultaneously I’m scanning my email “clutter” file to make sure MS Outlook still knows better than I do what is clutter and what isn’t.

Speed kills… cold calls, that is

I’m sure many of us have unsuspectingly picked up the phone only to be ambushed by a fast-talking sales pitch. Despite making our best effort to extend professional courtesy, we simply don’t have time to listen to a sales pitch most of the time.

Apathy at the Highest Levels

A disturbing trend that I am seeing in the marketplace is an escalating level of apathy at the senior executive level as it relates to the effectiveness and value of their sales organizations.

How to Gain Visibility into Your Mobile Sales Team with Unified Communications

The world of sales has changed significantly in recent years, mainly driven by advancements in technology.

The Rise of the 10X Marketer

There’s a persistent “myth” in software development: great developers are 10X more productive than average developers. I call it a “myth” in quotation marks because there’s disagree­ment around that statement in the software community.

Why Every Sales Rep Needs an iPad

Incentive Gift Cards Directory 2016

Companies that include gift cards in their incentive programs are realizing remarkable results and finding new technological solutions that help manage their programs and decrease capital costs.

Words to the wise

“If it involves arranging words in rows with occasional punctuation, then I’ve given it a bash,” says Jonathan Crossfield, a Sydney-based marketing co

Engaging incentive ideas

It happens every year...One workplace study or another releases survey results that show 70 percent or more of employees are disengaged at work.

Don’t look now — ecommerce has arrived!

That emergence of B2B ecommerce that you’ve heard so much about? It’s here, experts say, and if you’re not alert, it will pass you and your company by.

Certified in record time: a sales training success story

Late last year, Medtronic Surgical Innovations had a new product to sell that required the certification of more than 350 salespeople in North America with an aggressive timeline —  roughly 90 days.

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