Incentive Gift Cards Continue to Delight

Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. businesses — fully 61 percent — are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

The Not-So-Fab Four

You certainly can’t judge a book by its cover. On the bookstore shelf, NYU business professor Scott Galloway’s “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google” appears to offer a reverent look at the giants of the tech industry.

3 keys to creating a truly successful sales team

Creating a truly successful sales team is a key part of elevating any organization and accelerating growth. Gaining a competitive edge often hinges on providing the right people with the right tools to optimize their chances for prospecting efficiently and closing deals.
Below are the three steps to creating a sales culture rooted in success.

Apps for more efficient meeting planning

The trendspotters at are always on the lookout for technology that will improve efficiency and enhance the meeting and event experience. They recently shared these new trends:

Swap out your sales kickoff for a customer kickoff

Planning the beginning-of-the-year sales kickoff is no small task. In addition to the basic logistics of selecting a destination, blocking rooms and finding meeting space, there’s an unspoken pressure to top last year’s meeting. “How can we make it bigger and better?” “What guest speakers will inspire?” “What awards will mean the most to our top performers?”

How small groups can be treated like Goliaths

It is often stated that small companies have the advantage of being more nimble and able to respond quicker to industry trends. Size can work for you and against you in business. In planning off-site meetings, smaller companies may feel it’s challenging or even impossible to get the sort of VIP treatment that larger groups with more significant budgets command.

Are your meetings experiencing growing pains?

As businesses grow, so do their meetings, both on-site and off-site. “Every organization feels meeting pains,” states Sheila Kappeler-Finn, a philanthropy consultant at Duende Consulting, LLC.

The non-techie techie

Bryan Kramer wants everyone to know that robots and humans can coexist

More of what's in store for 2018


Online lead generation should hoard information

Too much information can be a bad thing in some situations, but when designing or upgrading a lead-generation website, there is no such thing. Online marketers should seek every scrap of data they can find when overhauling or fine-tuning their online lead-generation efforts. At times, the information they’re missing can be more important than the information they have.

A roadmap for engaging participants and driving results

We’ve all heard that “success is a journey, not a destination,” but whoever said this obviously never had to achieve annual goals and quarterly targets. Executives know the dire consequences of missed goals, new product failures, or losing share. These things get you thrown off the bus quickly, bringing your journey to a screeching halt.

Conversations at work lagging

New research by Fierce Conversations and Quantum Workplace demonstrates that lack of communication and miscommunication are hurting employee morale and productivity. “For many of us, the biggest barrier to having high-quality conversations is that we’re afraid to share what we’re really thinking and feeling,” the research authors write.

Proven tactics for a fast start in 2018

John Asher, author of “Close Deals Faster” and the CEO of Asher Strategies, a growth strategy consulting firm, offers these tips for helping your salespeople start fast in 2018 at all stages of the sale:

Torrid growth of content marketing expected

The global content marketing industry is projected to enjoy a compound annual growth rate of 16 percent, according to the latest forecast from Technavio, a market research company. The report singled out three key growth drivers for the industry between 2017 and 2021: building brand awareness, lower costs than traditional advertising and an increased conversion rate.

How to drive irrational optimism

Merriam Webster defines optimism as “hopefulness and confidence about the future or the successful outcome of something.” Ken Kupchik, a writer, consultant and creator of Sales Humor, which can be found on Facebook, LinkedIn and Instagram, adds that irrational optimism is “hoping despite a mountain of evidence to the contrary, and multiple, seemingly insurmountable roadblocks standing in the wa